# Activation Executive, On Trade, Costa Rica at Diageo

Diageo is hiring an Activation Executive, On Trade, Costa Rica in San Jose, Costa Rica. Level rates it Little AI ●○○○; you can [apply on Diageo](https://jobsbylevel.com/go/0354ee60-9b9a-459e-aa6b-3c32004786ba?utm_medium=ai-agent).

AI Level 1, AI centrality 38 out of 100. San Jose, Costa Rica.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 38 out of 100)
- Location: San Jose, Costa Rica
- Posted: October 30, 2026
- Apply: https://jobsbylevel.com/go/0354ee60-9b9a-459e-aa6b-3c32004786ba?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=activation-executive-on-trade-costa-rica-at-diageo-a4e94e

## Description

Job Description : About us: With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. About the role: Activation Executive 1. Role Identification Field Input Details Role Title Activation Executive Band Level L6 - To be completed by HR Reports To Activation Manager / Commercial Head Function / Pillar Sales Customer Marketing Channel / Scope On Trade / Off Trade / Traditional Trade - specify channel in each role assignment Blueprint Role Family Activation Volume Channels 2. Purpose of the Role This role exists to translate approved commercial priorities into brilliant, customer-centric execution across the assigned channel and geography. The Activation Executive is the field execution specialist closest to customers, outlets and distributor teams, responsible for ensuring activations are delivered on time, in full and to agreed quality standards while creating measurable value for customers, shoppers, consumers and Diageo. The role is expected to spend approximately 70% of its time in market visiting customers, supervising activations, coaching distributor and agency teams, and identifying opportunities to improve visibility, shopper conversion, customer experience and Rate of Sale (ROS). The remaining time is dedicated to execution planning, day-to-day budget stewardship, agency coordination, Measurement & Evaluation and converting field observations into actionable recommendations for the Activation Manager, Commercial Planning Manager and Channel Managers. Success in this role is defined by consistent execution excellence, strong customer intimacy, disciplined management of approved activation investment, effective agency leadership and the ability to continuously improve future plans through execution intelligence, for ON Trade and RTDs Segment. 3. Market Context CCV is one of Diageo's most diverse and dynamic regions, spanning more than 30 countries across Central America, the Caribbean and Venezuela. Our business connects multiple cultures, languages, customer landscapes and routes to market, working through a broad network of distributor partners. This complexity creates a fast-moving environment where local insight, collaboration and adaptability are essential to unlock sustainable growth. 4. Decision Making Decision Area What the role decides / recommends Boundaries, support or escalation Day-to-day execution priorities Prioritizes approved activation activities, outlet visits, field follow-up and agency deployment within the assigned channel and geography. Works within approved commercial plans, activation briefs, budget guardrails and Activation Manager direction. Escalates material changes to scope, timing or investment. Field corrective actions Takes immediate action to resolve execution gaps relating to visibility, materials, timing, agency delivery, outlet readiness or distributor coordination. Escalates structural customer, supply, contractual or investment issues that cannot be resolved within agreed authority. Opportunity identification Recommends customer, shopper and execution opportunities based on market visits, competitive observation and customer feedback. Recommendations must align with market strategy and are brought to the Activation Manager, Commercial Planning Manager and relevant Channel Manager for prioritization. Agency and budget management Coordinates day-to-day agency work, validates execution against scope and monitors approved activation

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/activation-executive-on-trade-costa-rica-at-diageo-a4e94e

Source: https://jobsbylevel.com/jobs/activation-executive-on-trade-costa-rica-at-diageo-a4e94e

## Cite this page

Level. https://jobsbylevel.com/jobs/activation-executive-on-trade-costa-rica-at-diageo-a4e94e.

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