# AI Marketing Strategy & Activation, Vice President at State Street

State Street is hiring an AI Marketing Strategy & Activation, Vice President in Boston, United States. It pays $110k-$189k a year and Level rates it Little AI ●○○○; you can [apply on State Street](https://jobsbylevel.com/go/b8ebb885-1202-4361-b962-759d0089365d?utm_medium=ai-agent).

AI Level 1, AI centrality 37 out of 100. Boston, Massachusetts.

## Details

- Company: [State Street](https://jobsbylevel.com/companies/state-street)
- AI level: AI Level 1 (score 37 out of 100)
- Location: Boston, Massachusetts
- Salary: $110k-$189k
- Posted: October 29, 2026
- Apply: https://jobsbylevel.com/go/b8ebb885-1202-4361-b962-759d0089365d?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=ai-marketing-strategy-activation-vice-president-at-state-street-27670c

## Description

As artificial intelligence becomes increasingly embedded across our products, platforms, services and operations, we are focused on bringing our enterprise AI story to market in a way that is clear, differentiated and grounded in client value. State Street is seeking a Vice President, AI Marketing Strategy & Activation to develop and coordinate the go-to-market approach for our enterprise AI story. The role will identify, prioritize and coordinate paid, earned and owned opportunities that strengthen State Street's market profile and demonstrate how our AI advancements benefit clients. Working in close partnership with Corporate Communications, Thought Leadership, Brand, Digital Marketing, Events and business-aligned marketing teams, the successful candidate will connect AI stories across the enterprise and bring them to life through campaigns, executive platforms, market activations, client case studies and sales enablement. Success will come through partnership, influence and alignment rather than direct ownership of all AI-related activity. The role will show how State Street is scaling years of applied AI, embedding intelligent capabilities into the products and platforms clients use, starting with real client problems, and advancing innovation with accountability, governance and trust at its foundation. Key Responsibilities Develop the Enterprise AI Go-to-Market Approach · Develop and evolve the go-to-market approach for State Street's enterprise AI story, defining priority audiences, messages, channels, market moments and activation opportunities. · Translate the enterprise AI strategy into a focused marketing roadmap across businesses, regions and client segments. · Identify opportunities to strengthen State Street's differentiation and visibility in the market, with a focus on tangible client and business outcomes. · Identify, develop and promote stories that demonstrate how clients benefit from State Street's AI advancements. · Partner with senior stakeholders across Technology, Product, and the business lines to align priorities, proof points and activation plans. Identify and Activate Paid, Earned and Owned Opportunities · Identify, prioritize and coordinate a strategic pipeline of paid, earned and owned opportunities that elevates State Street's enterprise AI profile. · In partnership with the relevant specialist teams, identify and evaluate media opportunities, industry events, sponsorships, partnerships, research initiatives, awards, executive forums and other high-value platforms. · Partner with Corporate Communications to identify and support earned opportunities, and with Brand, Digital and Media teams to coordinate paid and owned activation. · Partner with Corporate Communications and Thought Leadership to identify and support external opportunities for senior leaders and subject-matter experts. · Develop integrated activation plans around important AI milestones, client stories, thought leadership launches, product developments and industry events. Connect State Street's AI Story Across the Enterprise · Work with business-aligned marketing teams to find and connect AI stories across State Street's products, platforms, services and operations. · Serve as the central coordinator and strategist for enterprise AI go-to-market efforts, bringing together activity across Marketing, Corporate Communications, Thought Leadership, Brand, Events and Digital teams without duplicating their specialist accountabilities. · Build a coherent enterprise story while preserving the relevance and differentiation of individual business-line applications. · Maintain a connected view of AI launches, use cases, proof points and upcoming opportunities across the organization. Qualifications and Experience Required · At least 5 years of experience in B2B marketing, go-to-market strategy, industry marketing, integrated marketing, strategic communications or a related discipline. · Experience in financial services, technology, fintech,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/ai-marketing-strategy-activation-vice-president-at-state-street-27670c

Source: https://jobsbylevel.com/jobs/ai-marketing-strategy-activation-vice-president-at-state-street-27670c

## Cite this page

Level. https://jobsbylevel.com/jobs/ai-marketing-strategy-activation-vice-president-at-state-street-27670c.

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