# Andean Marketing Consumer Director at Visa

Visa is hiring an Andean Marketing Consumer Director in Bogotá, Colombia. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/21726966-826c-43d8-81c8-b10b7fc6c111?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. CO - Bogota, Colombia.

## Details

- Company: [Visa](https://jobsbylevel.com/companies/visa)
- AI level: AI Level 1 (score 36 out of 100)
- Location: CO - Bogota, Colombia
- Posted: October 19, 2026
- Apply: https://jobsbylevel.com/go/21726966-826c-43d8-81c8-b10b7fc6c111?utm_medium=ai-agent

## Description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Come join Visa to be the steward of one of the leading Brands in the world. The Andean Marketing Consumer Director is responsible for defining, leading, and executing the end-to-end Core Marketing strategy across the Andean Region (Colombia, Ecuador, Peru, and Venezuela), with the objective of driving business growth, brand preference, and Visa usage among consumers, in alignment with global and regional priorities. This role acts as the strategic integrator across brand, business, audiences, and partners, ensuring consistent, relevant, and measurable marketing execution across markets, combining creative excellence, analytical rigor, and strong commercial impact. Responsibilities: Leads Core Marketing strategy for Colombia, Ecuador, Peru, and Venezuela, ensuring regional consistency with local market relevance, and maximizing the impact of marketing investments through a B2B2C, data-driven, consumer-centric approach. Strategy & Growth Define and lead the annual Core Marketing strategy for the Andean Region, aligned with business objectives, brand equity goals, and revenue growth priorities. Translate global and regional strategies into clear, actionable local plans tailored to each market. Develop differentiated value propositions for Affluent, Mass, Gen Z, Gen Alpha, SMBs, and Mainstream segments, grounded in consumer insights and performance learnings. Brand & Consumer Experience Act as brand steward for Visa across the region, ensuring consistency, cultural relevance, and adherence to global brand standards. Lead the development of fully integrated campaigns (ATL, digital, social, partnerships), optimizing the end-to-end consumer journey. Lead the Andean Social Media strategy to elevate Visa’s digital presence and brand positioning—strengthening relevance and engagement across markets by scaling always‑on content and social storytelling that amplifies Visa-led initiatives and drives cross-country synergies. Define and lead a regional sponsorship asset strategy across priority cultural territories (sports, entertainment, gastronomy, gaming), managing a structured portfolio of activation platforms by market and segment to ensure brand consistency, local relevance, and scalable execution—clearly delineating Visa‑led versus client‑led activations to maximize impact and efficiency. Co‑create with issuing banks and merchants a joint activation agenda that transforms sponsorship rights into monetizable, client‑ready experiences—designing modular activation packages (e.g., hospitality, experiential programs, card designs, digital and on‑ground mechanics) that strengthen partnerships, accelerate go‑to‑market execution, and drive incremental revenue and business results. Frame and conduct analyses and research needed to support annual strategic plan and/or marketing plans development. Enable a tightly integrated, symbiotic model between Core Marketing and Marketing Services that converts brand strategy into client‑led activations, accelerating monetization and sustainable revenue growth across the region. Continuously scan and adopt marketing best practices across local, regional, and global markets—drawing insights from payments, fintech, and adjacent industries—to inform strategy, elevate execution, and keep Visa at the forefront of digital and brand innovation. Performance, Data & ROI Own the marketing budget, including planning, investment

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/andean-marketing-consumer-director-at-visa-b9cf20

Source: https://jobsbylevel.com/jobs/andean-marketing-consumer-director-at-visa-b9cf20

## Cite this page

Level. https://jobsbylevel.com/jobs/andean-marketing-consumer-director-at-visa-b9cf20.

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