# Associate Director, CMI - Dove Deodorants, North America at Unilever

Unilever is hiring an Associate Director, CMI - Dove Deodorants, North America. It pays $146k-$219k a year and Level rates it Little AI ●○○○; you can [apply on Unilever](https://jobsbylevel.com/go/8eea8bba-cfb0-4d88-a704-672d0987e59e?utm_medium=ai-agent).

AI Level 1, AI centrality 34 out of 100. Hoboken US HQ.

## Details

- Company: [Unilever](https://jobsbylevel.com/companies/unilever)
- AI level: AI Level 1 (score 34 out of 100)
- Location: Hoboken US HQ
- Salary: $146k-$219k
- Posted: November 14, 2026
- Apply: https://jobsbylevel.com/go/8eea8bba-cfb0-4d88-a704-672d0987e59e?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=associate-director-cmi-dove-deodorants-north-america-at-unilever-e60db0

## Description

Job Purpose Unilever Consumer & Markets Insight (CMI) exists to provide the inspiration, intelligence and provocation that drive transformational growth. This means connecting consumer understanding with market realities and future possibilities to help the business make sharper choices and act with greater confidence. This role will help accelerate North America Deodorants growth, with Dove as a critical engine of category growth. It will operate ambidextrously across today and tomorrow: combining consumer understanding with commercial and competitive intelligence to drive market share today, while using foresight and innovation to identify and unlock the growth opportunities of tomorrow. The role will lead CMI for Dove Deodorants in North America, while maintaining a broader category and competitive lens to understand where growth is coming from, how consumer and shopper needs are evolving, and what Dove must do to continue leading and shaping the category. Key Accountabilities Business, Category & Competitive Growth Build a clear, ongoing view of category performance, market share, competitive activity, pricing, channels and emerging growth drivers, translating these into implications and actions for Dove. Develop a strong point of view on where Dove is winning, where it is losing and why, identifying the biggest opportunities to accelerate penetration, premiumization and market share. Connect consumer, shopper, category and commercial intelligence to help leadership make faster, sharper business decisions. Partner closely with Marketing, Customer Development, Finance and Performance teams to translate intelligence into tangible growth actions and track their impact. Innovation & Future Growth Shape the short- and long-term innovation agenda for Dove Deodorants, balancing a stronger core, near-term growth opportunities and bigger future growth platforms. Identify emerging consumer needs, demand spaces, cultural shifts and category disruption that can create new sources of growth for Dove and the broader deodorants category. Ensure innovation choices are grounded in consumer desirability as well as incrementality, scalability, competitive advantage and commercial potential. Use AI, social intelligence, experimentation and emerging data sources to spot opportunities earlier, accelerate learning and improve innovation decision making. Consumer, Brand & Market Intelligence Build a connected understanding of consumer, culture, category, competition and commerce, turning multiple signals into a clear growth point of view. Deepen understanding of Dove consumers while looking beyond Dove to anticipate changing expectations, competitive disruption and opportunities across deodorants and adjacent categories. Strengthen consumer and shopper connectivity across the business, building the team’s instinct for what will win with consumers and in the marketplace. Bring leading-edge thinking on social culture, content, media, discovery and purchase behaviors to strengthen Dove’s relevance, distinctiveness and competitiveness. Strategy, Brand Equity & Portfolio Lead consumer and market intelligence to shape Dove Deodorants’ short- and long-term strategy in North America. Clarify how brand equity, superiority and distinctiveness translate into competitive growth and stronger commercial performance. Shape brand architecture and portfolio choices across core and premium tiers, ensuring clear consumer positioning, value differentiation and roles for each part of the portfolio. Connect brand-building choices with category growth, penetration, premiumization and market-share outcomes. Strategic Leadership & Impact Act as a strategic partner to North America Deodorants and Dove leadership, bringing an independent CMI point of view to the biggest growth choices. Connect performance today with opportunities tomorrow, ensuring future strategies are grounded in current market realities and today’s decisions build toward where the category is heading.

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/associate-director-cmi-dove-deodorants-north-america-at-unilever-e60db0

Source: https://jobsbylevel.com/jobs/associate-director-cmi-dove-deodorants-north-america-at-unilever-e60db0

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