# Associate Director, HCP Marketing & Personal Promotion – Immunology at AstraZeneca

AI Level 1, AI centrality 36 out of 100. US - Wilmington - DE.

## Details

- Company: [AstraZeneca](https://jobsbylevel.com/companies/astrazeneca)
- AI level: AI Level 1 (score 36 out of 100)
- Location: US - Wilmington - DE
- Salary: $165k-$248k
- Posted: October 7, 2026
- Apply: https://jobsbylevel.com/go/3cea1517-b540-4ca3-a096-47c920d1fbeb

## Description

Associate Director, HCP Marketing & Personal Promotion - US Immunology - SAPHNELO - Wilmington Are you ready to shape the future of care for patients living with Systemic Lupus Erythematosus (SLE) ? We are seeking an Associate Director, HCP Marketing & Personal Promotion to lead the strategic execution of SAPHNELO's personal promotion efforts across the SLE business. In this high-impact role, you will serve as the primary commercial lead for field-facing marketing initiatives, translating brand strategy into customer-facing promotions, sales force engagement, and execution excellence. This is a unique opportunity to drive the development, deployment, measurement, and optimization of personal selling resources while influencing across Commercial, Medical, Market Access, Omnichannel, and Field Leadership teams in a fast-paced, matrixed environment. Key Responsibilities Personal Promotion Leadership Strategic Execution : Lead the end-to-end execution of SAPHNELO's SLE personal promotion strategy, ensuring alignment with overall brand objectives. Pull-Through : Drive coordinated pull-through of core personal selling initiatives and customer-facing promotional programs. Resource Ownership : Own the development, deployment, and performance measurement of branded and unbranded field resources. Consistency : Ensure consistent execution of brand strategy, messaging, and customer engagement priorities across all field channels. Field Engagement & Sales Enablement Field Partnership : Partner closely with Commercial Area Leadership (CAL), Field Leadership, Commercial Excellence (ComEx), and Sales Training to enhance field effectiveness and capability development. Meeting Leadership : Lead strategic planning and execution of district, regional, and national sales meetings. Field Readiness : Develop field engagement plans, execution roadmaps, and selling tools that support business objectives. Capability Building : Identify ongoing field educational needs and support adoption of new strategies and resources. Cross-Functional Leadership Primary Liaison : Serve as the key connector between Marketing and stakeholders including Medical, Patient Engagement, Market Access, Omnichannel, Lifecycle Management, Commercial Excellence, and Field Leadership. Clinical-to-Commercial Alignment : Partner with the Medical Director to ensure seamless clinical-to-commercial execution. Integrated Experiences : Collaborate with Omnichannel and Lifecycle Marketing teams on integrated asset development and consistent customer experiences. Operational Coordination : Work with Immunology Sales, Institutional Account Management, Commercial Operations, Sales Force Operations, Insights+Anlystics and Med/Legal/Regulatory partners to ensure successful implementation of promotional initiatives. Measurement & Optimization KPI Development : Establish KPIs and measurement plans for personal promotion initiatives. Performance Monitoring : Track field utilization, engagement metrics, and overall business impact. Business Reviews : Lead quarterly business reviews and recommend optimizations based on performance insights and field feedback. Continuous Improvement : Drive ongoing enhancement of the representative and customer experience. Budget & Resource Management Budget Oversight : Manage promotional budgets and resource allocation to maximize ROI. Sample and Promotional Resource Strategy : Oversee and manage deployment and inventory of high value promotional materials Project and Financial Stewardship : Ensure effective stewardship of commercial resources and vendor partnerships. Ensuring delivery on time and within budget Required Qualifications (Mandatory) Education : Bachelor's degree required. Experience : Minimum of 5+ years in pharmaceutical, biotechnology, healthcare marketing, sales, or commercial roles. Experience in Immunology, Specialty Marketing and/or Biologics preferred. Proven Track Record : Demonstrated success leading HCP marketing, sales enablement, or

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/associate-director-hcp-marketing-personal-promotion-immunology-at-astrazeneca-be1c35

Source: https://jobsbylevel.com/jobs/associate-director-hcp-marketing-personal-promotion-immunology-at-astrazeneca-be1c35

## Cite this page

Level. https://jobsbylevel.com/jobs/associate-director-hcp-marketing-personal-promotion-immunology-at-astrazeneca-be1c35.

Get job alerts: https://jobsbylevel.com/newsletter