# AVP, North America Sales at Whoop

Whoop is hiring an AVP, North America Sales in Boston, United States. It pays $180k-$245k a year and Level rates it Little AI ●○○○; you can [apply on Whoop](https://jobsbylevel.com/go/edd7a021-a2ef-4935-a830-c603420bd24c?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Boston, MA.

## Details

- Company: [Whoop](https://jobsbylevel.com/companies/whoop)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Boston, MA
- Salary: $180k-$245k
- Posted: September 18, 2026
- Apply: https://jobsbylevel.com/go/edd7a021-a2ef-4935-a830-c603420bd24c?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=avp-north-america-sales-at-whoop-3fcf4a

## Prepare for this job

The job page lists 4 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/avp-north-america-sales-at-whoop-3fcf4a

## Description

At WHOOP, we're on a mission to unlock and inspire performance for life. As WHOOP continues to scale, North America remains our largest and most strategically important commercial market. The AVP, Sales — North America will be responsible for accelerating growth, expanding distribution, strengthening strategic partnerships, and building the commercial organization required to take WHOOP to the next level. The AVP, Sales — North America is responsible for leading the sales and distribution strategy for WHOOP across the United States and Canada. This leader will own the North American commercial plan across retail, wholesale, strategic accounts, and other third-party channels, with a clear focus on driving profitable revenue growth and membership acquisition. The role requires a leader who can operate at both the strategic and tactical level: setting the commercial vision, developing executive relationships with our most important partners, negotiating major opportunities, and ensuring outstanding execution in stores and across channels. The successful candidate will be a builder; someone who can scale a high-performing organization, create new growth engines, and continuously raise the standard for commercial execution. RESPONSIBILITIES: North America Commercial Strategy Develop and execute the North America sales strategy and annual operating plan for WHOOP. Own regional sales targets, forecasts, channel strategy, and commercial performance. Identify and prioritize the largest opportunities to increase distribution, market share, and membership acquisition. Balance near-term revenue delivery with long-term category development and brand building. Partner with the WHOOP leadership team to shape the broader WHOOP commercial strategy. Retail & Distribution Lead the strategy to expand the WHOOP presence across national, regional, specialty, sporting goods, electronics, and other relevant retail channels. Build a distribution network that makes WHOOP increasingly accessible to mainstream consumers while protecting its premium positioning. Develop channel strategies that maximize productivity rather than simply maximizing doors. Establish standards for merchandising, retail execution, product demonstration, inventory availability, and member acquisition. Identify opportunities to create new retail experiences and points of presence. Continuously evaluate distribution gaps relative to competitors. Strategic Accounts Build and maintain C-suite and senior executive relationships with the most important WHOOP retail and strategic partners. Lead negotiations for major commercial agreements, launches, exclusives, promotions, and strategic partnerships. Establish joint business plans with key accounts and hold partners accountable for agreed growth objectives. Develop relationships that go beyond transactional selling to create long-term strategic value for both WHOOP and its partners. Represent WHOOP externally with major customers, partners, and industry stakeholders. Sales Performance & Commercial Excellence Deliver the North American sales target. Be accountable for sell-in, sell-through, inventory productivity, revenue, and membership acquisition. Establish rigorous sales forecasting, pipeline management, and performance-management processes. Develop channel-level economics and ensure commercial decisions are grounded in contribution margin and lifetime value. Establish clear targets and KPIs for the sales organization and individual account teams. Identify and address performance gaps quickly. Build a culture of data-driven decision making and operational excellence. Go-to-Market & Launch Excellence Partner with Marketing, Product, Operations, and Finance to deliver major product and membership launches. Develop channel-specific launch strategies that maximize awareness, distribution, availability, and conversion. Ensure sales organizations and retail partners are fully prepared for launches. Establish best practices for retail

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/avp-north-america-sales-at-whoop-3fcf4a

Source: https://jobsbylevel.com/jobs/avp-north-america-sales-at-whoop-3fcf4a

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