# B&W CBD Dcom Lead cum 1UL dCom CBD Champion at Unilever

Unilever is hiring a B&W CBD Dcom Lead cum 1UL dCom CBD Champion in Ho Chi Minh City, Vietnam. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/db4e8d40-d70e-42c0-a7ee-20d69fdbb487?utm_medium=ai-agent).

AI Level 1, AI centrality 17 out of 100. Ho Chi Minh City, Vietnam.

## Details

- Company: [Unilever](https://jobsbylevel.com/companies/unilever)
- AI level: AI Level 1 (score 17 out of 100)
- Location: Ho Chi Minh City, Vietnam
- Posted: October 16, 2026
- Apply: https://jobsbylevel.com/go/db4e8d40-d70e-42c0-a7ee-20d69fdbb487?utm_medium=ai-agent

## Description

Job Description: B&W CBD dCOM lead cum 1UL dCom CBD Champiom 1. dCom CBD Lead role: Strategic Leadership & Performance Management • Accountability for dCom Top-line GMV target and bottom-line target by customer • Defining the "Go-to-Market" strategy for Pure Players (Shopee, Lazada), Social Commerce (TikTok Shop) • Leading Joint Business Planning (JBP) with customer to secure strong partnership, exclusive visibility and commercial support. • Establish and strengthen partnership with key customer to ensure Unilever B&W core advantage and benefit Commercial & Operational Excellence • Leading sales annual to monthly planning & operation process with enabler/customer to deliver business objective and platform operation. • Ownership for campaign package / bidding with clear objective to deliver customer J2BDs & ROAS • Develop Self-livestream model and minitor daily performance & optimization with MCN / inhouse team to deliver GMV and ROAS targeted with right model for pureplay vs socom • Deploy the promotional calendar (Double Day, Payday, Brand Day) with KA team while maintaining price integrity across platforms. • Develop process to monitor and tracking for gift / sampling deliver to e-distributor and to end user • Develop store operation scorecard to ensure perfect execution and Service level • Cross functional working with CSP, Demand Creation, Demand Planning in S&OP to ensure stock availability, on-site activities Data-Driven Digital Marketing • Digital dasboard automation (Orion, Perfect Store Online): develop and leverage internal digital dasboard to optimize real time dcom peformance • CRM & Loyalty: Leveraging consumer data to drive repeat purchases and increase Customer Lifetime Value. Team Leadership & Capability development • Build, lead, and develop a high-performing dCommerce KA team with clear customer strategy and partnership relationship and enhance dCOM knowledge, skills, and execution capabilities • Working closely with CSP (Customer strategy and planning) team to build forecast accuracy and Affiliate team to build Livestreaming / video model • Strong engagement and connection with BU team (Demand creation, Media, Finance) to provide customer and market feedback to enhance BU agenda 2. 1UL CBD Champion role: • Driving 1UL CBD agenda to for JBP negotiation with customer to ensure 1UL advantage and key benefit, 1UL trade term with enabler / e-distributors for annual / quarterly planning • Develop 1UL digitilazation roadmap including tool / tech development, processes to enhance operational efficiency and shopper experience • Leading & facilitate monthly cross BU dCom agenda to update I&O, progress & solution advisory to dCom lead & BU lead 3. Key performance indicators (KPIs) • Total dCOM sales value (GMV/TO) & growth target • Market share in dCOM channel x Category • Trade term & trade spend ROI for CBD investment buckets (display package, self-livestream) • Digital shelf metrics (availability, content accuracy, visibility) • Successful negotiation & execution of Joint Business Plans with platforms • Team capability and engagement scores 4. Qualifications & Experience requirement: • Minimum 7-10 years of experience in FMCG or Retail, with at least 3 years in senior dCommerce leadership roles. • Proven track record of developing and executing dCommerce strategies delivering strong commercial results. • Strong leadership, strategic thinking, and negotiation skills. • Excellent understanding of dCommerce platforms, digital marketing, and shopper behavior. • Experiences from platforms such as Shopee, TTK is a plus. Experiences Beauty retail category is a plus • Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage. 5. Competencies: • Strategic leadership & visioning • Commercial & financial acumen • Digital & eCommerce expertise • Team leadership & talent development • Influencing & stakeholder management • Data analysis & insights-driven decision making • Change management & innovation 6.

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/b-w-cbd-dcom-lead-cum-1ul-dcom-cbd-champion-at-unilever-d48334

Source: https://jobsbylevel.com/jobs/b-w-cbd-dcom-lead-cum-1ul-dcom-cbd-champion-at-unilever-d48334

## Cite this page

Level. https://jobsbylevel.com/jobs/b-w-cbd-dcom-lead-cum-1ul-dcom-cbd-champion-at-unilever-d48334.

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