# Brand & Communications Specialist -Fuels at Shell

Shell is hiring a Brand & Communications Specialist -Fuels in Bengaluru, India. Level rates it Little AI ●○○○; you can [apply on Shell](https://jobsbylevel.com/go/d6a547e7-7101-4e55-be5c-c0f6faf6e352?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Bangalore - Retail Office.

## Details

- Company: [Shell](https://jobsbylevel.com/companies/shell)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Bangalore - Retail Office
- Posted: November 4, 2026
- Apply: https://jobsbylevel.com/go/d6a547e7-7101-4e55-be5c-c0f6faf6e352?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=brand-communications-specialist-fuels-at-shell-de5acc

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## Description

, India Job Family Group: Sales & Marketing Worker Type: Regular Posting Start Date: November 4, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals Job Description: What’s the role Mobility is Shell’s largest customer-facing business, serving more than 32 million customers daily through a network of over 46,000 sites across 80+ countries. Delivering on our growth ambitions requires a strong customer-centric approach, ensuring every interaction reinforces Shell’s purpose of making customers’ journeys better. The Marketing Implementation Lead - Fuels plays a pivotal role in driving brand and communications strategy for the Fuels and E-Mobility portfolio, supporting business objectives and commercial performance across the market. This role is primarily focused on strengthening the positioning and differentiation of Shell’s Fuels portfolio, a key strategic priority for achieving business growth targets. As a critical member of the Mobility Marketing team, the incumbent will report directly to the Brands and Communications Manager and work closely with cross-functional stakeholders to deliver impactful marketing initiatives. The position carries responsibility for managing significant Sales Promotion and Advertising (SP&A) investments, requiring a balance between effectiveness and efficiency to maximize return on investment. The successful candidate will contribute to business performance while building a distinctive, purpose-led brand that enhances Shell Mobility’s competitive advantage and customer preference. What you’ll be doing Act as the custodian of Brand Share Preference (BSP) and High Quality Fuels (HQF) scores, driving initiatives that strengthen Shell’s premium fuel perception, increase differentiated fuel penetration, and expand market share. Integrated Marketing Communications: Plan and execute integrated marketing campaigns across digital, social, retail, and on-ground touchpoints to strengthen brand awareness, consideration, and customer engagement. Media Planning & Optimisation: Lead integrated media planning across traditional and digital channels, working closely with media agencies to optimise channel mix, audience targeting, reach, frequency, and media investments to maximise campaign effectiveness and ROI Support category managers with CVP creation/Customer offer development based on consumer insights and ensure the CVP is translated into ATL and BTL actions to deliver the desired results. Monitor and analyze media performance metrics to refine strategies and maximize ROI. Agency Management: Work with creative and media agencies, global & local teams to support Brand Development & Management for creating a differentiated proposition and driving the positioning for Shell Fuels Manage on-site communications Planogram across sites for fuels. Strengthen positioning and preference for premium fuels initiatives Lead customer research (qualitative and quantitative) to gain insights into market trends, customer preferences, and competitive landscape. Leverage consumer research, market intelligence, campaign performance data, and customer insights to identify growth opportunities, inform marketing strategies, and drive data-backed decision-making. Keep up with the trends in fuel retail industry What you bring Degree in Marketing, Business, Communications, or a related field; MBA is an advantage. Minimum of 3-6 years of experience in marketing, brand communications, or a related discipline. Proven expertise in brand management, integrated marketing, marketing communications, and campaign activation. Excellent communication, presentation, and storytelling skills. Strong stakeholder management capabilities with the ability to effectively engage both internal and external partners. understanding of the fuel retail industry and its evolving market dynamics. Demonstrated ability to collaborate across cross-functional teams and Global stakeholders. Capable of managing multiple

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