# Commercial Director - Pet (relocation to Auckland, New Zealand) at Zuru

Zuru is hiring a Commercial Director - Pet (relocation to Auckland, New Zealand) in London, United Kingdom. Level rates it Little AI ●○○○; you can [apply on Zuru](https://jobsbylevel.com/go/fe57e6f3-39b4-4867-a457-c67c6c6c00f0?utm_medium=ai-agent).

AI Level 1, AI centrality 37 out of 100. London | United Kingdom.

## Details

- Company: [Zuru](https://jobsbylevel.com/companies/zuru)
- AI level: AI Level 1 (score 37 out of 100)
- Location: London | United Kingdom
- Posted: October 7, 2026
- Apply: https://jobsbylevel.com/go/fe57e6f3-39b4-4867-a457-c67c6c6c00f0?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=commercial-director-pet-relocation-to-auckland-new-zealand-at-zuru-c10179

## Description

Drive the global success of ZURU's Pet vertical. About ZURU ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution. ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started. Position Overview The Commercial Director leads the global commercial strategy for Rhodes Pet Science, ZURU's pet care business, and is accountable for its P&L, pricing architecture, trade terms and retail economics. The role sets commercial direction in partnership with Marketing, Product and Sales, leads engagement with key global retailers, and builds and leads the commercial team. It is the head of department role in the Commercial career path. Position Impact Success means delivering Rhodes Pet Science's growth and margin targets through disciplined P&L ownership, winning assortment, pricing and placement outcomes with key global retailers, and building a self-starting, autonomous commercial team. The Commercial Director raises the vertical's commercial standard year on year, compounding improvement in evidence-based decision making, AI adoption and retail economics rather than holding the status quo. Roles & Responsibilities Commercial Acumen – Own the global Rhodes P&L in partnership with Finance, ensuring disciplined growth, strong margins and commercial resilience. Lead annual planning, multi-year commercial roadmaps and investment prioritisation, and set the marketing, NPD and commercial budgets. Own trade terms, pricing architecture, retail economics and promotional frameworks, and act as the ultimate point of sign-off on material P&L models and commercial proposals. Continuously identify margin improvement through mix, model, pricing, efficiency and channel strategy. Insight to Action – Set the strategic commercial direction for Rhodes, with a full view of brand strategy, category role and consumer trends. Build and deploy global market entry, expansion and channel strategies grounded in commercial return and operational feasibility. Design and scale the models that drive distribution, penetration, velocity and category share. Continuously evaluate priorities and risks, and look around corners to maximise commercial return for Rhodes and the wider business. Influence, Credibility and People Leadership – Lead strategic engagement with key global retailers, influencing assortment, pricing, placement and category strategy, including exclusivity and JBP conversations, and represent ZURU at top-to-top level. Work with Sales teams to set the commercial strategy for their markets and hold those teams accountable for delivering growth. Partner with Marketing, NPD, Supply Chain and Sales to align product, market and commercial priorities, and represent commercial strategy at senior leadership forums. Create the structures and rhythms that enable operational excellence, recruit and develop exceptional talent, and build self-starting, autonomous teams. Data and AI, and Compounding Improvement – Set the standard for commercial data integrity and evidence-based decision making across the vertical. Hold the broader business to account for using commercial data and insight in its decisions. Drive adoption of AI and automation across the vertical's commercial work, and resource it deliberately. Lead the vertical to raise its commercial standard year on year rather than hold it. Skills & Experience 8+ years

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/commercial-director-pet-relocation-to-auckland-new-zealand-at-zuru-c10179

Source: https://jobsbylevel.com/jobs/commercial-director-pet-relocation-to-auckland-new-zealand-at-zuru-c10179

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Level. https://jobsbylevel.com/jobs/commercial-director-pet-relocation-to-auckland-new-zealand-at-zuru-c10179.

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