# Content Design Specialist at BT Group

AI Level 1, AI centrality 0 out of 100. Budapest ONE, Budapest, Hungary.

## Details

- Company: [BT Group](https://jobsbylevel.com/companies/bt-group)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Budapest ONE, Budapest, Hungary
- Posted: October 7, 2026
- Apply: https://jobsbylevel.com/go/8c43050f-9fd1-4e8f-8dea-97e585eedcd9

## Description

Recruiter: Vitkoria Pálfi-Vincze Hiring Manager: Victoria Gibson Career Grade: D About BT BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers. BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive. Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best. We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies. About the role Specific business area: Product - Global Fabric Impact of the role: The Content Design Specialist independently undertakes and executes advanced, iterative & user centred content design activities, strategy and structure, ensuring that BT’s products and features are of the highest level of craft and execution, are easy to use, and deliver experiences that create value for customers. Link to strategy: Designing content for the Global Fabric web app, that delivers BT International’s strategic ambition of building a platform business, underpinned by a next-generation global network, and world-class managed services. What you will be doing (Role Accountabilities) Delivers initiatives to improve the user experience of content from conception to launch in partnership with product managers, engineers, researchers and product designers Contributes to strategic decisions around the future direction of BT’s products and content design strategy Drives the design of end-to-end user flows and experiences within BT’s design systems and/or standards Crafts new or complex digital-first experiences that achieve commercial goals such as increased digital channel share and have clear commercial impact Determines information architecture and content structure at the account level (sitemaps, content models, content templates, pattern libraries) Leads content design approaches, activities, and deliverables at the product level Builds meaningful relationships, and contributes to a culture of design excellence and promotes a user-centred way of working Advocates for customer needs, ensuring that designers and squads are designing solutions that solve real customer needs Ensures customer purchase journeys mapping is accurate in order to identify pain points and user needs Mentors other content designers, helping to improve the team’s craft and meet ambitions as well as act as a technical resource Ensures all content is aligned with the BT Group brand tone of voice, meets AA accessibility standards and is legally compliant What you’ll need to succeed (Skills & Experience) User Centred Design Content Design User Experience Design Content Hierarchy Information Architecture User Centred Research Content Management Systems (CMS) Content Quality Process Management Search Engine Optimisation (SEO) Auditing Product Strategy Design Strategy Accessibility Management Product Design BT Group’s Behaviours Customer First Prioritize customer needs in every decision and action. Challengers Challenge the status quo and bring

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