# CRM & Lifecycle Lead, International at Eucalyptus

Eucalyptus is hiring a CRM & Lifecycle Lead, International in London, United Kingdom. Level rates it Little AI ●○○○; you can [apply on Eucalyptus](https://jobsbylevel.com/go/5ae140cc-ae31-4914-803f-0d2942b6e775?utm_medium=ai-agent).

AI Level 1, AI centrality 23 out of 100. UK - HQ - London.

## Details

- Company: [Eucalyptus](https://jobsbylevel.com/companies/eucalyptus)
- AI level: AI Level 1 (score 23 out of 100)
- Location: UK - HQ - London
- Posted: June 25, 2026
- Apply: https://jobsbylevel.com/go/5ae140cc-ae31-4914-803f-0d2942b6e775?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=crm-lifecycle-lead-international-at-eucalyptus-262951

## Prepare for this job

The job page lists 2 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/crm-lifecycle-lead-international-at-eucalyptus-262951

## Description

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support. You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions. We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries. We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally. We hope that's you. How we think about marketing At Euc, marketing is about capturing attention and turning it into real growth. We're not here to chase perfect open rates or vanity metrics. We're here to grow the business by reaching people, earning their trust, and helping them get real outcomes from the treatment they've started. We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" programs that never move the needle. Here's how we think: Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on Lifecycle is a growth lever, not a cost centre. The work after the sale (activation, adherence, retention) compounds, and we treat it that way Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact We focus on outcomes, not channels. Email, SMS, WhatsApp, push, in-app, we use whatever moves the patient forward in that market. No channel loyalty. Just growth What's next? We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with the goal of three more markets live by the end of the year. To get there, we're centralising growth as a function across the international team, building the central engines that let every market scale faster than it could alone. Lifecycle is one of those engines. We've already built strong lifecycle programs in Australia and the UK. The opportunity now is to take what works and make it work across our international markets. We're hiring a CRM & Lifecycle Lead, International to own that engine. You'll run lifecycle as a central function across our international markets, assisting scale what already works in our established markets and building it from scratch for each new launch. You'll report to the Product Growth Lead, partner with the Head of International Growth and Performance on strategy, and lead execution through a team of local-language copywriters. About the role (what you'll be doing) You'll own the international lifecycle engine end to end: the strategy and the builds that ship it. You won't be starting from a blank page. Strong lifecycle programs already exist in our UK and Australia teams, and your job is to take what works, adapt it for a multi-market international context, and build the central system around it. We're an early, lean international team, so this is a hands-on role: you'll set the lifecycle strategy and you'll be in the tool building the flows, not just briefing them. For established markets you'll provide strategic oversight and keep scaling what's live. For new launches you'll build the program from the ground up, with support from your copywriter

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/crm-lifecycle-lead-international-at-eucalyptus-262951

Source: https://jobsbylevel.com/jobs/crm-lifecycle-lead-international-at-eucalyptus-262951

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