# CRM Manager - Member Engagement (Germany) at Tide

Tide is hiring a CRM Manager - Member Engagement (Germany). Level rates it Little AI ●○○○; you can [apply on Tide](https://jobsbylevel.com/go/38f944d5-643b-4b1f-9c6c-b8466060fc8b?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Bulgaria.

## Details

- Company: [Tide](https://jobsbylevel.com/companies/tide)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Bulgaria
- Posted: October 25, 2026
- Apply: https://jobsbylevel.com/go/38f944d5-643b-4b1f-9c6c-b8466060fc8b?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=crm-manager-member-engagement-germany-at-tide-9cfe61

## Description

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members globally and rapidly growing Over $300 million raised in funding 3,000 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg WHAT WE’RE LOOKING FOR As a CRM Manager, you’ll play an important role in delivering Tide’s CRM strategy in Germany, helping shape how we engage with our SME audience from onboarding through to retention. You’ll work within our established UK/Europe Lifecycle team to deliver relevant, timely communications that keep members engaged with Tide’s range of products and services. We’re looking for someone who is data-literate, organised and hands-on, with experience planning, building and optimising CRM programmes across the member lifecycle. You’ll be comfortable working with stakeholders across the business and using campaign performance and customer insights to make recommendations and improve results. You’ll be equally happy developing campaign plans, building journeys and automations, analysing performance, and working with stakeholders to turn insights into action. AS A CRM MANAGER YOU’LL BE - Managing and delivering CRM activity for the German member lifecycle within the wider UK/Europe Lifecycle team, contributing to objectives and KPIs across: - Activating new members onto the Tide platform - Engaging existing members with Tide’s products and services - Reactivating lapsing members - Building new automated and standalone campaigns and optimising existing journeys to drive relevant next best actions for new and existing members - Creating and QAing German communications, working with both German and English copy - Supporting a CRM test-and-learn programme across multiple channels, including in-app, push notification, email and SMS, from ideation and execution through to analysis and optimisation - Analysing campaigns and journeys, identifying trends and opportunities, and sharing performance insights and recommendations with stakeholders - Building and maintaining reporting and dashboards to monitor CRM performance and identify areas for improvement - Working with stakeholders across Product, Marketing and other teams to support product adoption, cross-selling and upselling through lifecycle communications - Working closely with the Member Accession Marketing team (MAM) to create a consistent journey from lead through to membership and onboarding - Supporting the development and implementation of CRM initiatives, taking ownership of delivery while collaborating with senior team members on strategy and priorities - Sharing campaign results, learnings and recommendations and using these to continuously improve CRM activity WHAT MAKES YOU A GREAT FIT - You have 3–5 years of experience in CRM, lifecycle or retention marketing, ideally with hands-on campaign delivery experience - You have experience working in a subscription, app-based, fintech or digital business; experience in the

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/crm-manager-member-engagement-germany-at-tide-9cfe61

Source: https://jobsbylevel.com/jobs/crm-manager-member-engagement-germany-at-tide-9cfe61

## Cite this page

Level. https://jobsbylevel.com/jobs/crm-manager-member-engagement-germany-at-tide-9cfe61.

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