# Customer Loyalty & Advocacy Senior Manager (Quản lý Cấp cao Khách hàng Trung thành) at Prudential plc

Prudential plc is hiring a Customer Loyalty & Advocacy Senior Manager (Quản lý Cấp cao Khách hàng Trung thành). Level rates it Little AI ●○○○; you can [apply on Prudential plc](https://jobsbylevel.com/go/03f25337-5fff-4d99-99a9-76a17edf820d?utm_medium=ai-agent).

AI Level 1, AI centrality 21 out of 100. Thành phố Hồ Chí Minh.

## Details

- Company: [Prudential plc](https://jobsbylevel.com/companies/prudential-plc)
- AI level: AI Level 1 (score 21 out of 100)
- Location: Thành phố Hồ Chí Minh
- Posted: October 1, 2026
- Apply: https://jobsbylevel.com/go/03f25337-5fff-4d99-99a9-76a17edf820d?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=customer-loyalty-advocacy-senior-manager-quan-ly-cap-cao-khach-hang-trung-thanh-at-prudential-plc-881bdc

## Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. Job Purpose / Mục tiêu vị trí To lead the end-to-end transformation and management of PRURewards, evolving the program from a traditional rewards scheme into Prudential Vietnam's customer engagement, loyalty and advocacy platform. The role is to come up with loyalty strategy, proposition and scheme design, platform transformation, partnership ecosystem development, campaign activation, performance measurement and team leadership. The role will drive measurable improvement in customer engagement, retention, advocacy, customer lifetime value and loyalty program economics. Job Responsibilities / Phạm vi công việc 1. Engagement & Loyalty Strategy & Transformation • Develop and execute the Rewards & Loyalty strategy and multi-year transformation roadmap aligned with Prudential Vietnam's customer, retention and growth ambitions. • Lead the end-to-end redesign of the loyalty proposition, tier structure, earn-and-burn scheme, reward portfolio, personalization approach and operating model. • Act as business owner for PRURewards platform, establishing governance, business cases, delivery priorities, transformation milestones and value-realization plans. • Partner with Technology, Digital, Operations, Data & Analytics, Product, Distribution and Finance to deliver platform renewal and required business capabilities. 2. Loyalty Program & Customer Engagement • Design and manage differentiated loyalty propositions and membership benefits for priority customer segments. • Develop relevant and transparent reward mechanics that encourage desired customer behaviours and strengthen customer stickiness. • Continuously improve member experience, reward relevance, redemption simplicity, participation and engagement frequency. 3. Advocacy & Referral • Develop and scale customer advocacy, referral and Member-Get-Member programs. • Design referral journeys, recognition and incentive mechanics that support qualified acquisition while reinforcing customer trust. • Establish advocacy measurement, referral attribution and conversion tracking in partnership with Data & Analytics and Distribution teams. • Translate customer feedback, NPS/rNPS and behavioural insights into actions that strengthen advocacy. 4. Loyalty Analytics, Measurement & ROI • Establish the loyalty and advocacy measurement framework, dashboards and management reporting. • Track member participation, active usage, engagement frequency, redemption, tier migration, referral volume and conversion, rewards NPS/rNPS, retention, persistency, repurchase, customer lifetime value and loyalty ROI. • Evaluate program economics, incremental business impact and partner performance; recommend actions based on insight. • Build a test-and-learn discipline to optimize propositions, campaigns and investment allocation. 5. Team Leadership & Stakeholder Management • Lead, coach and develop a high-performing PRURewards team across program transformation, campaign execution, partnerships and analytics. • Set clear objectives, roles, performance standards and capability-development plans for the team. • Build strong cross-functional alignment and ensure disciplined execution across internal stakeholders, vendors and partners. • Foster a customer-centric, innovative, collaborative and data-driven culture. Key Performance Indicators (KPIs): • Transformation: roadmap and milestone delivery, platform capability rollout, business readiness and adoption. • Loyalty & engagement: active member participation, monthly active users, engagement frequency, rewards

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/customer-loyalty-advocacy-senior-manager-quan-ly-cap-cao-khach-hang-trung-thanh-at-prudential-plc-881bdc

Source: https://jobsbylevel.com/jobs/customer-loyalty-advocacy-senior-manager-quan-ly-cap-cao-khach-hang-trung-thanh-at-prudential-plc-881bdc

## Cite this page

Level. https://jobsbylevel.com/jobs/customer-loyalty-advocacy-senior-manager-quan-ly-cap-cao-khach-hang-trung-thanh-at-prudential-plc-881bdc.

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