# Customer Segmentation & Growth Strategy Senior Manager (Quản lý Cấp cao Phân khúc Khách hàng & Chiến lược Tăng trưởng) at Prudential plc

Prudential plc is hiring a Customer Segmentation & Growth Strategy Senior Manager (Quản lý Cấp cao Phân khúc Khách hàng & Chiến lược Tăng trưởng). Level rates it Little AI ●○○○; you can [apply on Prudential plc](https://jobsbylevel.com/go/71b408af-6045-4667-9629-ec4e3293797e?utm_medium=ai-agent).

AI Level 1, AI centrality 31 out of 100. Thành phố Hồ Chí Minh.

## Details

- Company: [Prudential plc](https://jobsbylevel.com/companies/prudential-plc)
- AI level: AI Level 1 (score 31 out of 100)
- Location: Thành phố Hồ Chí Minh
- Posted: October 27, 2026
- Apply: https://jobsbylevel.com/go/71b408af-6045-4667-9629-ec4e3293797e?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=customer-segmentation-growth-strategy-senior-manager-quan-ly-cap-cao-phan-khuc-khach-hang-chien-luoc-tang-truong-at-prudential-plc-0ad1e4

## Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. To define the enterprise-wide customer strategy that maximizes lifetime value, retention, and growth through data-driven customer segmentation, insights, and personalization. The role bridges strategy, analytics, marketing, and distribution — ensuring the business builds deep understanding of customer needs and behaviors, translating them into actionable strategies across acquisition, servicing, and retention. 1. Customer Strategy & Growth Planning · Develop customer growth strategy aligned with Prudential Vietnam’s growth ambitions and customer value objectives. · Define priority customer segments and clarify the strategic role, value potential and growth ambition for each segment. · Translate customer understanding into segment growth strategies covering acquisition, onboarding, engagement, retention, repurchase, maturity recapture and advocacy. · Lead annual customer strategy planning, segment growth roadmaps and investment prioritization. · Identify customer value leakage and growth opportunities across the lifecycle, then recommend focused actions to improve outcomes. · Partner with Product, Distribution, Marketing, Digital, Operations and Customer Experience teams to convert customer strategy into executable initiatives. 2. Segmentation, Targeting & Market Sizing · Own the enterprise customer segmentation framework, methodology and governance. · Continuously evolve value-based, needs-based, behavioral, attitudinal, lifecycle and channel-preference segmentation models. · Assess market size, customer potential, value pools and segment headroom to support strategic choices and resource allocation. · Define target audiences, personas, needs, motivations, behaviors, barriers and purchase triggers. · Establish segment selection and targeting principles for customer initiatives, campaigns, journeys, offers and propositions. · Develop segment migration strategies to increase value, engagement and relationship depth. · Embed consistent segment definitions and usage across functions. 3. Customer Insights & Strategic Analytics · Lead customer research, market intelligence, behavioral analytics and strategic customer studies. · Integrate evidence from customer feedback, transactions, policies, digital interactions, customer journeys and market research. · Translate data and research into clear strategic implications, opportunity areas and recommended business actions. · Establish an insight-to-action discipline that tracks recommendations from discovery through implementation and benefits realization. · Provide customer and segment perspectives for key business planning, proposition and transformation decisions 4. Customer Value Performance Management · Design and manage the customer value measurement framework and segment scorecards. · Establish definitions, baselines, targets and tracking for CLV, retention, persistency, lapse, surrender, repurchase, cross-sell, upsell, advocacy, engagement and segment migration. · Build executive dashboards that connect segment performance, customer behavior and commercial outcomes. · Lead regular performance reviews to identify trends, gaps, root causes and intervention priorities. · Define a continuous test-and-learn approach, including hypotheses, control groups where appropriate, outcome measures and scaling criteria. · Track the financial and customer impact of insight-led and segment-led initiatives. Job Requirements / Yêu cầu Qualifications & Work Experience: · Bachelor’s degree in Business, Marketing, Economics, Customer

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/customer-segmentation-growth-strategy-senior-manager-quan-ly-cap-cao-phan-khuc-khach-hang-chien-luoc-tang-truong-at-prudential-plc-0ad1e4

Source: https://jobsbylevel.com/jobs/customer-segmentation-growth-strategy-senior-manager-quan-ly-cap-cao-phan-khuc-khach-hang-chien-luoc-tang-truong-at-prudential-plc-0ad1e4

## Cite this page

Level. https://jobsbylevel.com/jobs/customer-segmentation-growth-strategy-senior-manager-quan-ly-cap-cao-phan-khuc-khach-hang-chien-luoc-tang-truong-at-prudential-plc-0ad1e4.

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