# Demand Generation Manager at Footprint

Footprint is hiring a Demand Generation Manager in New York, United States. It pays $135k-$165k a year and Level rates it Uses AI ●●○○; you can [apply on Level](https://jobsbylevel.com/go/95e30704-9ab5-4ca9-a929-ec24bef055c5?utm_medium=ai-agent).

AI Level 2, AI centrality 54 out of 100. New York City.

## Details

- Company: [Footprint](https://jobsbylevel.com/companies/footprint)
- AI level: AI Level 2 (score 54 out of 100)
- Location: New York City
- Salary: $135k-$165k
- Posted: October 16, 2026
- Apply: https://jobsbylevel.com/go/95e30704-9ab5-4ca9-a929-ec24bef055c5?utm_medium=ai-agent

## Prepare for this job

The job page lists 5 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/demand-generation-manager-at-footprint-51c590

## Description

Footprint is the agentic platform that learns your compliance program and runs it end to end. Compliance teams at banks and fintechs are drowning in financial crimes investigations. Transaction volumes are surging, regulators keep raising the bar, and the work still runs on manual review queues stitched together from legacy vendors. Percy, our agentic system, learns each team's procedures and makes the same calls their analysts would: clearing false positives, escalating real risk, writing the case narrative, and documenting every decision for audit. It cuts review workloads by 70%+. The harder problem is underneath. Every investigation is grounded in the data sources compliance teams already trust, and every case commits to an organizational memory that compounds — so a pattern one analyst caught in March surfaces automatically in October, across KYC, EDD, sanctions, and monitoring. Whether the team is five analysts or 500, they share one brain. Every memory carries provenance. Agents propose; humans approve. That's four years of identity infrastructure sitting under the agent, and it's the part nobody can bolt on later. We're backed by QED, Index, and Box Group, and trusted by FDIC- and OCC-regulated banks plus fintechs like Bilt, Nuvei, and MoonPay. We 5x'd revenue last year. The team is small, senior, and ships fast. The Role Footprint's marketing has been built from the top of the funnel down. Brand, field events, and product marketing came first, because in a new category the name buyers trust is the one they call. That work is now in motion: a new brand, a Series B, and a full calendar of industry events across the US and Europe. That changes what the rest of the funnel has to do. A compliance leader meets us at a conference, then goes looking: Google, LinkedIn, and AI assistants like ChatGPT, before they ever book time with sales. Each of those moments either gets captured and nurtured into pipeline or gets lost. Paid search, paid social, SEO and AEO, and lifecycle email have no full-time owner today. That's this role. You'll build these programs from the first campaign, and you'll inherit one real problem on day one: we invest heavily in events and brand, and we can't yet tie each one to the pipeline it produced. Closing that gap is yours. Our audience is sophisticated and discerning, so every touchpoint - an ad, an email, a landing page - has to reflect that with creativity, originality, and elegance. We build AI agents for a living, and we expect demand gen to run that way too. You'll work in tools like Claude and Clay every day, and when a task repeats, you'll build the agent or automation that does it. You'll report directly to our VP of Marketing, Elisabeth Falvey. What You'll Own Paid acquisition. Strategy, budget, and execution across LinkedIn and Google, plus whichever channels earn a test. Our buyers are a narrow, senior audience at banks and fintechs, so targeting and creative do more work than spend. You run the campaigns yourself and decide where the next dollar goes Search, SEO, and AEO. Build the pages, content, and technical fixes that make Footprint the answer when a compliance leader searches for, or asks an AI assistant about, clearing an alert backlog or automating a compliance program. You set the roadmap and work with the team that builds our site to ship it Lifecycle and email. Design the journeys from first touch to sales conversation: nurture tracks, webinar and content programs, and re-engagement. You build them, test them, and rewrite them until they convert. Post-event follow-up belongs to our events team, and you'll have a say in it Funnel performance. Own conversion from ad click to landing page to booked meeting. Find where qualified buyers drop off and fix it, working with design on campaigns and pages that hold up in front of a skeptical audience Measurement and attribution. Build the reporting and attribution framework with analytics, starting in HubSpot, so we can say what each

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/demand-generation-manager-at-footprint-51c590

Source: https://jobsbylevel.com/jobs/demand-generation-manager-at-footprint-51c590

## Cite this page

Level. https://jobsbylevel.com/jobs/demand-generation-manager-at-footprint-51c590.

Get job alerts: https://jobsbylevel.com/newsletter