# Digital Acquisition Strategy Expert | Growth @ING Bank at ING

AI Level 1, AI centrality 30 out of 100. Expo Business Park.

## Details

- Company: [ING](https://jobsbylevel.com/companies/ing)
- AI level: AI Level 1 (score 30 out of 100)
- Location: Expo Business Park
- Posted: October 7, 2026
- Apply: https://jobsbylevel.com/go/d72ce80a-f13e-4c48-9d78-07682f134999

## Description

Mission Drive the execution of ING's digital acquisition strategy by identifying growth opportunities, increasing digital sales, optimizing acquisition journeys and scaling customer acquisition through data-driven initiatives. The role is accountable for translating the 2032 Acquisition Roadmap into actionable growth initiatives that deliver sustainable business impact. This role is accountable for building and scaling a high-performing digital acquisition engine that drives sustainable customer growth and supports ING's long-term acquisition ambitions. About the team You will be part of the Acquisition & Growth ecosystem , working closely with teams across: Digital Marketing (performance & media); UX/UI & Customer Experience; IT & Engineering; Analytics & Experimentation; Global ING communities (Growth Tribe, Digital, Marketing); We operate with a test & learn mindset, focusing on: Continuous experimentation (A/B testing, CRO); Data-driven decision making; Optimization of the acquisition funnel and onboarding journeys; The team culture is: Outcome-oriented (conversion, acquisition, CX impact); Highly collaborative (cross-functional, cross-market); Forward-looking, with strong focus on AI, personalization and automation; What success looks like (first 6–12 months) This person is expected to deliver a +30% year-over-year increase in acquisition KPI volume, while ensuring that 40% of the acquired volume generates recurring revenue. Your day to day generates recurring revenue. Acquisition Strategy & Growth Own and drive the execution of the digital acquisition roadmap aligned with business growth ambitions through 2032; Identify, prioritize and develop new customer acquisition opportunities across digital channels; Translate acquisition targets into scalable growth initiatives and measurable outcomes; Continuously assess market trends, customer behavior and competitive dynamics to unlock new growth levers; Digital Sales Performance Drive growth of digital sales across priority retail products; Monitor acquisition funnel performance and proactively identify conversion improvement opportunities; Define and track key acquisition KPIs, including traffic, conversion, cost of acquisition, digital sales and customer value; Ensure acquisition investments are focused on the highest-impact growth opportunities; Customer Journey Optimization Improve end-to-end digital acquisition journeys to increase conversion and reduce friction; Partner with Product, UX, Marketing, Analytics and Technology teams to deliver customer-centric improvements; Leverage customer insights, behavioral data, and experimentation results to inform roadmap decisions; Ensure digital onboarding and sales journeys support business objectives and customer needs; Experimentation & Growth Engine Establish and maintain a structured experimentation backlog; Lead growth experiments and A/B testing initiatives to improve acquisition performance; Validate business hypotheses using customer data and performance metrics; Scale successful initiatives into repeatable acquisition capabilities; Cross-Functional Leadership Align acquisition priorities across Growth, Marketing, Product, Sales, Data and Technology stakeholders; Drive clear decision-making through business cases, performance analysis and customer insights; Ensure acquisition initiatives contribute to a scalable and sustainable growth ecosystem; Expected Outcomes Increased digital customer acquisition and digital sales; Improved acquisition funnel conversion rates; Faster identification and delivery of growth opportunities; Strong alignment between acquisition investments and business outcomes; Successful execution of the 2032 Acquisition Roadmap; What you bring to the team Experience in Digital Growth, Acquisition, Performance Marketing, Digital Product Management or Customer Journey Management; Strong understanding of digital sales funnels, conversion optimization and growth frameworks; Experience using customer and

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Source: https://jobsbylevel.com/jobs/digital-acquisition-strategy-expert-growth-ing-bank-at-ing-22cfd2

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