# Digital Marketing Manager at Exa

Exa is hiring a Digital Marketing Manager in San Francisco, United States. It pays $130k-$200k a year and Level rates it Uses AI ●●○○; you can [apply on Exa](https://jobsbylevel.com/go/22776be4-111a-41a5-a129-29ac16273383?utm_medium=ai-agent).

AI Level 2, AI centrality 45 out of 100. San Francisco, California.

## Details

- Company: [Exa](https://jobsbylevel.com/companies/exa)
- AI level: AI Level 2 (score 45 out of 100)
- Location: San Francisco, California
- Salary: $130k-$200k
- Posted: May 20, 2026
- Apply: https://jobsbylevel.com/go/22776be4-111a-41a5-a129-29ac16273383?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=digital-marketing-manager-at-exa-d28910

## Prepare for this job

The job page lists 5 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/digital-marketing-manager-at-exa-d28910

## Description

About Exa We raised a $250M Series C to build the search engine for AIs. Led by a16z, with existing investors Benchmark, Lightspeed, and YC doubling down, the round brings Exa's valuation to $2.2 billion. Exa is building a search engine for the AI era. Our Search API currently powers Agents, Fortune 500s and AI labs as we transform an industry that hasn't been disrupted since the 90s. We're a largely SF-based team of ~100 from Harvard, MIT, Meta, Google Research, ex-founders & dropouts alike. We are rapidly building the most intelligent search engine in history. We're high agency, low-ego, and united by the feeling that this is one of the last problems worth getting right. We are looking for a Digital Marketing Manager to own the channels and surfaces where developers find us and decide to sign up. About the Role This is a full-stack growth role. You own paid acquisition, the website and its conversion path, and the technical mechanics of search and answer-engine visibility. You need to be genuinely hands-on in all of them rather than a manager of agencies. Developers can be cynical about marketing, allergic to gated content, and they evaluate by trying the product. So the job is less about clever campaigns and more about removing friction: fast load-times, a signup flow that gets someone to their first API success, and spend that goes where developers are. You will work closely with Technical PMM, who owns the content narrative, while you own the surfaces and channels that distribute it. You'll also work with Marketing Ops, who owns the tech-stack and attribution method, while you own channel performance. This is an AI-first role at an AI-first company. Creative production, landing page velocity, and reporting should be AI-accelerated so that one person can run three functions. This role is based in-person at our San Francisco HQ. What You'll Own Paid acquisition Own paid channels end to end: search, social, developer-native placements (newsletters, podcasts, communities, sponsorships), budget allocation, creative testing, and channel mix. Success is measured by qualified signups and pipeline per dollar, with an honest view of incrementality. Website and conversion Own the marketing site as a conversion surface: landing pages, page speed, messaging tests, and the path from first visit to signup. Success is measured by conversion rate improvements you can defend and by shipping velocity on new pages. Search and answer engine mechanics Own the technical side of organic visibility: site architecture, crawlability, schema and structured data, page performance, and the tooling that monitors it. You can collaborate with Technical PMM to identify and pursue target keywords. Self-serve funnel growth Own the top of the self-serve funnel through to activation handoff: signup flow experiments, friction removal, and the instrumentation to see where developers drop. Success is measured by signup-to-first-call conversion. Channel reporting and experimentation Own channel-level reporting, the experiment backlog, and the discipline of running tests that produce decisions. Marketing Ops owns the attribution model and the source of truth; you own performance within it and you use the same numbers everyone else does. AI-first execution Design and deploy AI-powered workflows for creative variants, page builds, keyword and audience research, and reporting. If a step runs manually more than twice, you should be itching to automate it. What This Role Does Not Own Technical content, benchmarks, and the organic narrative: Technical PMM for Content. Marketing tech stack, data model, and attribution methodology: Marketing Operations is primary, but you can influence of course. Email, nurture, and webinars: that’s Lifecycle Marketing. Events and field programs: Field Marketing and Field Events. Product onboarding beyond the marketing funnel handoff: Product and Engineering. What Success Looks Like Qualified signups grow while keeping CAC in range, and

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