# Digital Sales & Marketing at Rockwool

Rockwool is hiring a Digital Sales & Marketing in Bucharest, Romania. Level rates it Little AI ●○○○; you can [apply on Rockwool](https://jobsbylevel.com/go/e1aaa4ff-aa4e-42be-810b-2cc2abfc7a39?utm_medium=ai-agent).

AI Level 1, AI centrality 10 out of 100. Bucharest.

## Details

- Company: [Rockwool](https://jobsbylevel.com/companies/rockwool)
- AI level: AI Level 1 (score 10 out of 100)
- Location: Bucharest
- Posted: November 9, 2026
- Apply: https://jobsbylevel.com/go/e1aaa4ff-aa4e-42be-810b-2cc2abfc7a39?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=digital-sales-marketing-at-rockwool-e05cd3

## Prepare for this job

The job page lists 5 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/digital-sales-marketing-at-rockwool-e05cd3

## Description

Join our Marketing team in Bucharest location as our new Digital Performance and Demand Generation Specialist. Ready to help build sustainable future with us? In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. Join us and make a difference! Your future team: You will become part of our Marketing team in Bucharest, working closely with the Digital Marketing Manager and another Digital Marketing colleague. As a small and collaborative team, we combine complementary digital expertise to support our regional marketing activities and deliver meaningful results. Your future colleague describes themselves as hardworking, ambitious and reliable, bringing patience and resourcefulness to the team. While your colleague focuses primarily on website content management (CMS) and e-mail marketing (Marketo), you will take the lead on digital performance, paid media campaigns and demand generation. You will be the digital marketing expert who brings recommendations, challenges existing approaches constructively and drives improvements. Together, you will bring complementary skills and perspectives, supporting each other in delivering impactful digital marketing activities and continuously improving the way we work. What you will be doing: As Digital Performance and Demand Generation Specialist, you will drive digital campaigns and lead generation activities across the RBT region. Working closely with the Digital Marketing Manager, internal stakeholders and external media agencies, you will ensure effective campaign execution, optimize performance and contribute to the regional marketing and sales pipeline. The role requires a proactive and forward-thinking digital marketing professional who can independently identify opportunities, challenge existing approaches and translate business objectives into effective digital strategies. Beyond campaign execution, the specialist is expected to bring new ideas, connect different digital marketing activities and continuously identify ways to improve performance, lead quality and the overall customer journey. Key responsibilities and activities include, but are not limited to: Digital Campaign Management: Plan, coordinate and optimize paid, owned and earned digital campaigns, ensuring alignment with regional marketing objectives, target audiences and KPIs. Agency & Budget Management: Act as the main contact for external digital media agencies, coordinating campaign briefs, assets, landing pages, performance reviews and media budgets. Lead Generation & Conversion: Develop and optimize landing pages, lead capture forms and customer journeys to generate qualified leads and increase conversion rates. Email Marketing & Lead Nurturing: Support email marketing and marketing automation activities through Marketo, ensuring consistent communication and effective lead nurturing throughout the customer journey. SEO, AEO & Content Optimization: Collaborate with internal stakeholders to improve content visibility and discoverability through SEO and AEO best practices, including search intent, content structure and metadata optimization. Campaign Tracking & Analytics: Monitor campaign performance, lead volume, lead quality and media spend, ensuring accurate tracking and reliable reporting. Performance Optimization: Analyze campaign results and customer journeys, identify improvement opportunities and recommend data-driven actions to increase engagement, lead conversion and budget efficiency. Market & Competitor Insights: Monitor competitor activities, market trends and digital best practices to identify new opportunities for demand generation and campaign improvement. Regional Stakeholder Collaboration: Work closely with Digital Marketing, Communications, Branding, Product Management, Technical and Sales teams to ensure campaigns support regional business

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/digital-sales-marketing-at-rockwool-e05cd3

Source: https://jobsbylevel.com/jobs/digital-sales-marketing-at-rockwool-e05cd3

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