# Director, Brand Strategy at Hims & Hers

Hims & Hers is hiring a Director, Brand Strategy for a remote role open to applicants in United States. It pays $200k-$230k a year and Level rates it Little AI ●○○○; you can [apply on Hims & Hers](https://jobsbylevel.com/go/88be2c5a-5fed-4707-836a-c3bc4b00f443?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. Remote (US Remote).

## Details

- Company: [Hims & Hers](https://jobsbylevel.com/companies/hims-hers)
- AI level: AI Level 1 (score 36 out of 100)
- Location: Remote (US Remote)
- Salary: $200k-$230k
- Posted: October 20, 2026
- Apply: https://jobsbylevel.com/go/88be2c5a-5fed-4707-836a-c3bc4b00f443?utm_medium=ai-agent

## Description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals . About the Role: Hims & Hers is seeking a Director of Brand Strategy to support our Brand Team. In this role, you’ll drive the creative strategy for our integrated brand campaigns across the Hims & Hers brands. You’ll work closely with cross-functional partners, agencies, and vendors to ensure the strategy inspires outstanding creative that breaks through the cultural zeitgeist, resonates with consumers, and drives intended brand and business results. About You: You’re a seasoned creative strategist with a passion for finding the intersection between a brand’s unique value and consumers’ unique needs. You’re an expert in crafting strategies that translate our brand value in a way that aligns with channel best practices, cultural truths, market opportunities, and unmet needs. You build strategies that inspire breakthrough creative thinking and change customer behavior. You sit at the intersection of culture, consumer, and business, and have seen firsthand how building brand equity impacts the bottom line. You Will: Develop & refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands Drive the development of channel strategies/briefs for our integrated brand campaigns, and provide feedback on channel briefs from cross-functional partners to ensure consistency across the creative ecosystem during the time of launch Audit and identify additional opportunities for optimizations across the consumer journey that improve consumers' understanding of our value proposition and create delightful, brand-forward experiences with our brand Work closely with cross-functional partners to provide constructive, actionable feedback to guide creative development and ensure efficacy of creative execution against our brand objectives You Have: 10 - 15 years of experience in creative and brand strategy Proven track record of building and scaling brands through creative storytelling. Strong understanding of channel best practices across online and offline consumer touchpoints Ideally, a mix of brand-side and agency/in-house experience Ideally, healthcare/wellness / D2C brand experience Deep expertise partnering with market research teams to glean powerful insights Comfort navigating fast-paced, high-growth environments with shifting priorities Exceptional storytelling, communication, and stakeholder management skills Our Benefits (there are more but here are some highlights): Competitive salary & equity compensation for full-time roles Unlimited PTO, company holidays, and quarterly mental health days Comprehensive health benefits including medical, dental & vision, and parental leave Employee Stock Purchase Program (ESPP) 401k benefits with employer matching contribution Offsite team retreats We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match. Hims considers all qualified applicants for employment, including

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-brand-strategy-at-hims-hers-cdad46

Source: https://jobsbylevel.com/jobs/director-brand-strategy-at-hims-hers-cdad46

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