# Director, Conferences Marketing, Web Strategy at Gartner

Gartner is hiring a Director, Conferences Marketing, Web Strategy. It pays $120k-$167k a year and Level rates it Little AI ●○○○; you can [apply on Gartner](https://jobsbylevel.com/go/31d277e9-b742-4223-aa3d-34f62d9c23a3?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Stamford, CT.

## Details

- Company: [Gartner](https://jobsbylevel.com/companies/gartner)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Stamford, CT
- Salary: $120k-$167k
- Posted: October 25, 2026
- Apply: https://jobsbylevel.com/go/31d277e9-b742-4223-aa3d-34f62d9c23a3?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=director-conferences-marketing-web-strategy-at-gartner-fc3b40

## Prepare for this job

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## Description

The Director of Web Strategy, Conferences Marketing leads the strategy, planning, optimization, and ongoing evolution of conference sites and related digital experiences. This role will ensure that conference websites effectively support attendee, speaker, sponsor, exhibitor, and internal business needs throughout the event lifecycle, from initial awareness and registration through on-site engagement and post-event follow-up. This role will partner with product owners on how conference web initiatives are prioritized, scoped, measured, and delivered. The Director works closely with Conferences, IT, web content, search strategy, analytics, marketing, Product, and other stakeholders to ensure that conference sites are intuitive, accessible, brand-aligned, and optimized for conversion and engagement. This position will directly manage our web ops strategy and team for the conference portfolio, identify opportunities to improve attendee journeys, and develop the team and operating model needed to deliver high-performing digital experiences across multiple events. Web Experience Strategy and Reporting Define the strategic vision and experience principles for conference sites across the full event lifecycle: discovery, consideration, registration, preparation, participation, and post-event engagement. Ensure conference websites clearly communicate event value, audience benefits, programming, speakers, sponsors, exhibitors, logistics, and calls to action. Identify opportunities to improve key attendee journeys, including event discovery, registration, agenda planning, speaker exploration, session selection, travel and venue planning, and post-event content access. Inform the long-range vision for conference digital experiences by surfacing attendee needs, performance trends, competitive insights, technology opportunities, and evolving event models. Establish a standardized web analytics framework, defining core KPIs, measurement baselines, and conversion benchmarks across all conference web properties Implement routine reporting to communicate site performance, attendee journey insights, and business outcomes to leadership and key stakeholders Serve as the primary web voice to executive leadership, translating complex web data, attendee journey trends, and portfolio performance into clear strategic recommendations Provide senior leadership with routine progress updates and executive briefings on major web initiatives, tracking milestone delivery, risk mitigation, and launch outcomes Initiative Roadmap and Operations Develop scalable templates, components, and content models that improve efficiency, consistency, and quality across events Define and maintain a strategic roadmap of attendee experience opportunities, business priorities, and experience enhancements, working alongside a Product Owner on execution. Define business priorities and experience outcomes, partnering with Product and Technology teams to evaluate feasibility, sequencing, and delivery approaches. Maintain alignment between the conference web roadmap, the active portfolio of event launches, and team capacity. Establish planning and launch frameworks that account for critical conference milestones, including event announcements, registration opening, agenda publication, speaker updates, promotional campaigns, and on-site readiness. Shape the scope, requirements, and success measures for each initiative to reflect the highest-leverage outcomes Define and maintain launch-readiness standards for conference microsites, including content quality, accessibility, performance, analytics, SEO, integrations, and governance. Web Excellency & Cross-Functional Orchestration Manage relationships and integration across IT, Digital Experience, search strategy, product, marketing, operations, and other stakeholders involved in conference planning and delivery. Establish clear roles, responsibilities, workflows, and decision-making processes for conference site strategy, content,

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-conferences-marketing-web-strategy-at-gartner-fc3b40

Source: https://jobsbylevel.com/jobs/director-conferences-marketing-web-strategy-at-gartner-fc3b40

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