# Director, Consumer Comms & Social Media at Headway

Headway is hiring a Director, Consumer Comms & Social Media for a remote role open to applicants in United States. It pays $212k-$265k a year and Level rates it Little AI ●○○○; you can [apply on Headway](https://jobsbylevel.com/go/84bddc39-2a9a-41e9-a811-8145b8d385dc?utm_medium=ai-agent).

AI Level 1, AI centrality 31 out of 100. Remote (Remote).

## Details

- Company: [Headway](https://jobsbylevel.com/companies/headway)
- AI level: AI Level 1 (score 31 out of 100)
- Location: Remote (Remote)
- Salary: $212k-$265k
- Posted: November 6, 2026
- Apply: https://jobsbylevel.com/go/84bddc39-2a9a-41e9-a811-8145b8d385dc?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=director-consumer-comms-social-media-at-headway-472e95

## Description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. Brand, Product Marketing, Communications, and Creative tell Headway’s story to everyone we serve: patients looking for care, providers building their practices, and the health plans and health systems we partner with. Our team shapes who finds us, who trusts us, and who comes back. We're looking for a Director of Consumer Communications and Social to build and lead that function from the ground up. This is a player-coach role for someone who wants to build and run a content flywheel across earned media, organic social, and content marketing — one that raises awareness of Headway and puts us in the right conversations in culture. You’ll own Headway’s share of voice across press, LLMs, search, social, and word-of-mouth conversations. You'll lead and grow a small team, and work hand-in-hand with the rest of Communications, Brand, and Product Marketing. What you'll own Consumer communications and earned media. Set the messaging and strategy that build Headway's relevance in the news cycle, with a sharp eye for the cultural conversations where we belong. Maintain strong relationships with reporters at the consumer outlets that matter, and manage our agency partner. A data storytelling content flywheel. Work with our research and analytics teams to mine data, package it in a way a consumer actually wants to read, and distribute it across earned, owned, and social channels. Organic social. Build and lead the organic social team. Set our channel strategy, decide where we show up, and develop the content that drives real engagement. Content marketing. Own the content that fuels our patient brand communications across a variety of channels including blog, YouTube, substack — and build it to be found and surfaced wherever people (and increasingly, AI tools) are looking for answers. Cultural relevance. Keep a finger on the pulse of what's happening in culture, and know how to put Headway into that conversation in a way that's true to the brand. Be comfortable taking smart risks to create a real buzz moment. You'd be a great fit if… You have 10+ years in consumer communications — ideally including at least 3+ years in-house leading teams. You’ve also led or partnered closely with social or content marketing. You've built a consumer communications or brand function from the ground up before. You have deep media relations skills, real relationships with reporters at relevant consumer outlets, and experience managing an agency. You're a strong data storyteller who knows how to turn research and analytics into something a consumer will actually engage with. You've led organic social — you know how to pick the channels that matter, build content that performs, and grow real engagement, not vanity metrics. You're a builder and a player-coach — energized by standing up a small team and getting your hands dirty

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-consumer-comms-social-media-at-headway-472e95

Source: https://jobsbylevel.com/jobs/director-consumer-comms-social-media-at-headway-472e95

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