# Director, CRM and Data Integration at Coca-Cola

Coca-Cola is hiring a Director, CRM and Data Integration in Atlanta, United States. It pays $169k-$200k a year and Level rates it Little AI ●○○○; you can [apply on Coca-Cola](https://jobsbylevel.com/go/6c0cba0a-a16c-4782-b8b5-d8f65c32b942?utm_medium=ai-agent).

AI Level 1, AI centrality 16 out of 100. US - GA - Atlanta.

## Details

- Company: [Coca-Cola](https://jobsbylevel.com/companies/coca-cola)
- AI level: AI Level 1 (score 16 out of 100)
- Location: US - GA - Atlanta
- Salary: $169k-$200k
- Posted: October 23, 2026
- Apply: https://jobsbylevel.com/go/6c0cba0a-a16c-4782-b8b5-d8f65c32b942?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=director-crm-and-data-integration-at-coca-cola-6c3b0c

## Description

Job Description Summary: The Director, CRM & Data Integration is the single accountable owner for turning first-party consumer data into ongoing consumer growth across the North America Operating Unit. This role leads the audience, CRM, loyalty, and data-integration strategy, including defining the business use cases, consumer-growth priorities, audience approach, activation requirements, and intended outcomes. The Director establishes the strategic direction and governance that connect consumer identity, first-party data activation, audience products, CRM, Nurture+, partner data innovation, and measurement into one growth roadmap. Working across Marketing, MarTech, Data, Media, Commercial, Customer, Legal, Privacy, platform, and agency teams, this leader will translate business priorities into clear audience, lifecycle, loyalty, and data requirements. The role ensures CRM, audiences, journeys, and measurement operate as a connected growth system rather than a series of one-off programs, while partnering with platform and technical teams to enable scalable execution. Key focus areas: CRM and lifecycle growth; audience strategy and governance; first-party data integration and activation strategy; loyalty and Nurture+; partner data innovation; consumer intelligence; measurement and optimization; governance; team and agency leadership. What You’ll Do for Us CRM & Lifecycle Growth: Set the enterprise CRM and lifecycle engagement strategy, roadmap, and operating model across brands and programs. Establish journey frameworks, contact strategies, activation requirements, and always-on engagement approaches that strengthen consumer relationships, frequency, loyalty value, and lifetime value. Consumer Growth Priorities & Business Use Cases: Translate business priorities into clearly defined audience, CRM, loyalty, and data-integration use cases. Establish the consumer opportunity, intended outcome, required signals, channel role, measurement approach, and business value before solutions move into execution. First-Party Data Integration & Activation Strategy: Own the business roadmap for how first-party consumer data should be connected and activated across CRM, media, owned experiences, and partner ecosystems. Define data and activation requirements, and partner with platform, MarTech, and Data teams to enable the required connectivity, audience readiness, and workflows. Audience Products & Governance: Define and govern reusable audience products, including their business purpose, segmentation logic, approved use cases, channel eligibility, stewardship, and success measures. Establish standards for overlap, exclusions, contact pressure, frequency, and saturation so audiences are used consistently and responsibly across categories and channels. Loyalty, Nurture+ & Partner Data Innovation: Lead the business strategy for Nurture+, loyalty use cases, clean rooms, and customer-specific data collaboration. Identify where connected brand and customer data can unlock stronger acquisition, engagement, purchase frequency, basket incidence, measurement, and commercial value. Consumer Intelligence & Decisioning: Define the priority consumer questions, signals, attributes, and decision use cases that improve audience strategy, lifecycle engagement, loyalty, and investment decisions. Translate behavioral and performance learning into better segmentation, journeys, and next actions. Measurement, Learning & Optimization: Define KPIs and measurement frameworks across identity growth, audience activation, CRM, loyalty, Nurture+, and partner programs. Build feedback loops that convert performance, behavioral, and transaction insights into improved business priorities, audiences, journeys, and investment decisions. Operating Model, Governance & Compliance: Create clear intake, prioritization, governance, and decision-making processes across CRM and data integration. Partner with Legal, Privacy, Security, and Data Governance teams to ensure responsible

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-crm-and-data-integration-at-coca-cola-6c3b0c

Source: https://jobsbylevel.com/jobs/director-crm-and-data-integration-at-coca-cola-6c3b0c

## Cite this page

Level. https://jobsbylevel.com/jobs/director-crm-and-data-integration-at-coca-cola-6c3b0c.

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