# Director, Go-To-Market (GTM) Strategy at HP

HP is hiring a Director, Go-To-Market (GTM) Strategy in Palo Alto, United States. It pays $191k-$286k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/394e4009-dc19-4aa3-8189-75b992268150?utm_medium=ai-agent).

AI Level 1, AI centrality 31 out of 100. Palo Alto, California, United States of America.

## Details

- Company: [HP](https://jobsbylevel.com/companies/hp)
- AI level: AI Level 1 (score 31 out of 100)
- Location: Palo Alto, California, United States of America
- Salary: $191k-$286k
- Posted: October 13, 2026
- Apply: https://jobsbylevel.com/go/394e4009-dc19-4aa3-8189-75b992268150?utm_medium=ai-agent

## Description

Director, Go-To-Market (GTM) Strategy Description - The opportunity We are looking for a senior strategy leader to define and advance HP's global go-to-market direction across regions, customer segments, portfolios, and routes to market. The GTM Strategy Lead will shape multi-year commercial choices, connect strategy to execution, and help accelerate revenue growth, market share, margin performance, and coverage efficiency. This role is designed for a leader who combines first-principles thinking, deep commercial expertise, strong financial and analytical judgment, and executive influence. You will work across Sales, Marketing, Product, Category, Finance, Operations, and Transformation to turn complex market signals into clear strategic choices and executable roadmaps. What you will do · Lead the creation, evolution, and execution of global and segment-level GTM strategies aligned with corporate priorities and long-term growth ambitions. · Develop multi-year roadmaps that integrate customer insights, market dynamics, competitive intelligence, portfolio choices, financial modeling, risk assessment, and execution dependencies. · Design and optimize segmentation, routes-to-market, coverage models, partner and channel approaches, portfolio focus, and GTM mixes using relevant strategic frameworks, including 4P and 3C. · Frame enterprise-level choices that balance growth, margin, customer experience, coverage efficiency, investment requirements, and operational feasibility. · Lead high-impact, cross-functional strategy and transformation workstreams across Sales, Marketing, Product, Category, Finance, Operations, and Transformation. · Define OKRs, KPIs, and measurement frameworks that connect strategic intent to commercial performance and enable course correction. · Create executive-ready narratives, recommendations, and decision materials for VP and C-suite stakeholders. · Use AI-enabled analytics, automation, scenario modeling, Power BI, Excel, and M365/OpenAI agents to generate insight, improve decision quality, and scale strategy work. · Mentor and guide a team of experienced GTM strategy individual contributors, while orchestrating broader cross-functional teams through influence rather than formal authority. Leadership scope and impact · Influence strategic and operational decisions with enterprise-wide commercial impact, without direct P&L ownership. · Lead and mentor approximately 4-6 GTM strategy individual contributors at Expert to Principal level. · Operate as a strategic thought partner to senior functional, regional, and global leaders. · Resolve ambiguous, cross-functional, and global problems using incomplete data and evolving market conditions. · Plan across a two- to five-year horizon while ensuring near-term priorities translate into measurable action. What you bring · A four-year degree or graduate degree in strategy, business, economics, finance, engineering, or a related field, or equivalent practical experience. · Typically 12+ years of relevant experience in strategy, management consulting, commercial planning, product, sales, marketing, business transformation, or related leadership roles. · Deep GTM expertise across segmentation, routes-to-market, coverage, channel and partner ecosystems, portfolio strategy, competitive intelligence, and multi-year commercial planning. · Demonstrated ability to shape complex strategies and convert them into prioritized roadmaps, governance, performance measures, and executable workstreams. · Strong financial and analytical capabilities, including scenario modeling, business cases, investment trade-offs, and data-driven storytelling. · Proven success influencing executives and aligning senior stakeholders across functions, regions, and business units. · Experience leading senior individual contributors and multidisciplinary teams in a matrixed global organization. · Knowledge of complex B2B and B2C technology environments, including enterprise, hardware, and channel or

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-go-to-market-gtm-strategy-at-hp-1d7cea

Source: https://jobsbylevel.com/jobs/director-go-to-market-gtm-strategy-at-hp-1d7cea

## Cite this page

Level. https://jobsbylevel.com/jobs/director-go-to-market-gtm-strategy-at-hp-1d7cea.

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