# Director, Head of Hardlines, Licensing & Extended Line at LEGO

LEGO is hiring a Director, Head of Hardlines, Licensing & Extended Line. Level rates it Little AI ●○○○; you can [apply on LEGO](https://jobsbylevel.com/go/50e80e75-7da2-4137-8647-0ab4c2fa9e9c?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. Copenhagen Hub - Løvstræde.

## Details

- Company: [LEGO](https://jobsbylevel.com/companies/lego)
- AI level: AI Level 1 (score 36 out of 100)
- Location: Copenhagen Hub - Løvstræde
- Posted: October 18, 2026
- Apply: https://jobsbylevel.com/go/50e80e75-7da2-4137-8647-0ab4c2fa9e9c?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=director-head-of-hardlines-licensing-extended-line-at-lego-120073

## Description

Job Description Just imagine LEGO® branded hardline products reaching consumers around the world through standout partnerships, premium products, and new experiences. Then make it real. About the role As our Head of Hardlines, Licensing & Extended Line, you'll define and lead the future strategy for the Hardlines licensed business within the LEGO Group. Based in Copenhagen, you'll shape the category roadmap, grow and optimize the product portfolio, and build strong licensing partnerships that extend the reach of the LEGO® brand. You'll lead a small team, work closely with stakeholders across product development, creative, and commercial functions, and play an active role on the Licensing & Extended Line Leadership Team. Required Qualifications Defined category strategies and roadmaps that grew and optimized licensed product portfolios across priority markets and retail partners. Defined category vision and growth strategies that unlocked new revenue streams and accelerated global expansion. Built and scaled licensing businesses through strategic partner selection, contract negotiations, and long-term portfolio planning. Aligned licensing partners and cross-functional product development, creative and commercial stakeholders around category strategy, portfolio priorities and commercial goals. Established and developed teams responsible for delivering category and portfolio growth within a global licensing business. Used commercial performance and market opportunity analysis to prioritize portfolio development, product innovation and category growth opportunities. Preferred Qualifications Completed a master's degree in a business-related field or gained equivalent professional experience. What you'll build Create and drive the Hardlines strategy and category roadmap with key stakeholders. Grow and optimize the Hardlines product portfolio through innovation and portfolio management. Own key licensing partner relationships and support long-term commercial success. Partner closely with creative teams to deliver high-quality product assortments. Expand presence across priority markets and key retail partners. Establish and develop a newly formed Hardlines team. If you've worked in a role where you combined licensing strategy, partner management, portfolio development, and commercial leadership, you'll feel at home here. What matters most is your ability to balance brand building, commercial performance, and consumer relevance while turning strategy into action. Life on the team The Hardlines team is part of the Global Licensing & Extended Line organization. LEL is globally developing all non-brick physical consumer products for the LEGO Group. Together, we work to amplify the reach and relevance of the LEGO brand through high-quality products and experiences. You'll join a collaborative team environment where relationship building, curiosity, initiative, confidence, and partnership are valued. We work closely across functions and encourage different perspectives as we solve challenges together. What success looks like Success means creating a clear direction for the Hardlines category, building strong licensing partnerships, and developing a focused portfolio that strengthens consumer engagement. Over the next 12 to 18 months, you'll help shape the future growth of the business while working closely with licensing partners, product development teams, creative leaders, and senior stakeholders across the organization. You'll be at the center of turning opportunity into long-term impact for the category. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What’s in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances – All

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-head-of-hardlines-licensing-extended-line-at-lego-120073

Source: https://jobsbylevel.com/jobs/director-head-of-hardlines-licensing-extended-line-at-lego-120073

## Cite this page

Level. https://jobsbylevel.com/jobs/director-head-of-hardlines-licensing-extended-line-at-lego-120073.

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