# Director, Head of Softlines, Licensing & Extended Line at LEGO

LEGO is hiring a Director, Head of Softlines, Licensing & Extended Line. Level rates it Little AI ●○○○; you can [apply on LEGO](https://jobsbylevel.com/go/8dc5dbeb-cf2d-402e-bdad-38a9a55b5d5b?utm_medium=ai-agent).

AI Level 1, AI centrality 37 out of 100. Copenhagen Hub - Løvstræde.

## Details

- Company: [LEGO](https://jobsbylevel.com/companies/lego)
- AI level: AI Level 1 (score 37 out of 100)
- Location: Copenhagen Hub - Løvstræde
- Posted: October 6, 2026
- Apply: https://jobsbylevel.com/go/8dc5dbeb-cf2d-402e-bdad-38a9a55b5d5b?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=director-head-of-softlines-licensing-extended-line-at-lego-5c6d6c

## Description

Job Description Just imagine LEGO® branded apparel, accessories, and lifestyle products inspiring consumers around the world through outstanding partnerships and category innovation. Then make it real. About the role As our Head of Softlines, Licensing & Extended Line, you'll shape the future direction of the Softlines portfolio within the LEGO Group's Licensing & Extended Line business. Based in Copenhagen, you'll define the category strategy and roadmap, build a focused and high-quality portfolio, and lead relationships with licensing partners to deliver both brand impact and commercial success. You'll also lead the Softlines team and play a key role in the Licensing & Extended Line Leadership Team, collaborating with colleagues and partners across a global network. Required Qualifications Strong background and proven track record within apparel, ideally with a premium brand. Worked on Softlines partnerships (ideally with outbound licensing strategies in a global or multi-market environment). Developed Softlines licensing businesses across categories such as apparel, accessories, and fashion products, using market and consumer trend insights to shape category strategies, product assortments, and partner portfolios. Developed and scaled premium apparel businesses, defining brand positioning, assortment architecture, and go-to-market strategies that strengthened consumer appeal and commercial performance. Led licensing partnerships from development through commercial execution and performance management. Identified and unlocked new growth opportunities by expanding into adjacent product categories, retail channels, and strategic partnerships. Managed teams and supported talent development within licensing or related consumer products functions. Used sales, consumer, and market data to assess category performance, identify growth drivers, and inform portfolio, pricing, and partner decisions. Preferred Qualifications Completed a master's degree in a business-related field or gained equivalent professional experience. Influenced senior stakeholders across commercial, creative, product, and regional teams to align priorities and execute category strategies within a global matrix environment. Negotiated and managed strategic relationships with global and regional licensing partners, driving long-term category growth and brand alignment. Led the development of new product concepts, category expansions, or market entries that broadened consumer reach and created incremental revenue opportunities. What you'll build A clear Softlines strategy and category roadmap aligned with key stakeholders across the business. A focused, high-quality Softlines assortment that strengthens consumer engagement and brand relevance. Strong partnerships with licensees that deliver sustainable commercial results. Broader market and retailer coverage across priority regions and channels. A high-performing global Softlines team with a clear direction and shared purpose. If you've worked in a role where you've combined licensing, portfolio management, partner leadership, and commercial execution, you'll feel at home here. What matters most is your ability to balance brand priorities, consumer needs, and commercial performance while delivering sustainable growth. Life on the team You'll join the Global Licensing & Extended Line organization, which works across the LEGO ecosystem to create meaningful consumer engagement through high-quality branded products and experiences. LEL is globally developing all non-brick physical consumer products for the LEGO Group. The Softlines team helps bring that ambition to life through licensed products that reach consumers across channels, markets, and audiences around the world. We're a global team that values collaboration, curiosity, confidence, and focus. You'll work closely with colleagues and partners across functions, bringing different perspectives together to create the best outcomes for consumers, partners, and the

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-head-of-softlines-licensing-extended-line-at-lego-5c6d6c

Source: https://jobsbylevel.com/jobs/director-head-of-softlines-licensing-extended-line-at-lego-5c6d6c

## Cite this page

Level. https://jobsbylevel.com/jobs/director-head-of-softlines-licensing-extended-line-at-lego-5c6d6c.

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