# Director, Marketing and Commercial Data at Coca-Cola

Coca-Cola is hiring a Director, Marketing and Commercial Data in Shanghai, China. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/a02077fe-6c0f-444f-8a2a-0276add9c639?utm_medium=ai-agent).

AI Level 1, AI centrality 10 out of 100. China - Shanghai.

## Details

- Company: [Coca-Cola](https://jobsbylevel.com/companies/coca-cola)
- AI level: AI Level 1 (score 10 out of 100)
- Location: China - Shanghai
- Posted: October 14, 2026
- Apply: https://jobsbylevel.com/go/a02077fe-6c0f-444f-8a2a-0276add9c639?utm_medium=ai-agent

## Prepare for this job

The job page lists 5 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/director-marketing-and-commercial-data-at-coca-cola-1e0a27

## Description

Job Description Summary: Role Summary The Director, Marketing & Commercial Data is the Greater China & Mongolia (GCM) business leader for the strategy, governance, product roadmap and activation of marketing, consumer and commercial data. The role connects business priorities with data, digital and technology capabilities to create measurable growth, marketing effectiveness and efficiency. Operating across Marketing, Customer & Commercial, Human Insights, IMX/Digital, Finance, GDN/technology, bottling partners and agencies, the role translates global direction into a locally relevant GCM roadmap and ensures that data products and use cases are adopted in day-to-day decisions and activation. This position requires an entrepreneurial leader who proactively identifies opportunities, builds a compelling case for change and uses influence to mobilize stakeholders, resources and partners to turn opportunities into action and measurable outcomes. What You Will Do for Us 1. Execute GCM data strategy and portfolio · Execute the GCM marketing, consumer and commercial data vision, multiyear roadmap and annual priorities, aligned with enterprise standards and GCM growth priorities. · Drive the integrated GCM data portfolio, backlog and operating rhythm, prioritizing initiatives based on business value, feasibility, risk, reuse and adoption. · Translate global data strategies and products into clear GCM requirements, while representing local market, regulatory, ecosystem and language needs in global forums. · Work with technology team to build a coherent architecture across foundational data, reusable data products and business applications, avoiding duplication and clarifying dependencies with global platforms. 2. Data foundation & governance · Lead conversations for future integration of first-party consumer, media, CRM, engagement, commercial, transaction, customer, market and insight signals to support decision-making, personalization, measurement and activation. Clarify business, data, system and product ownership and ensure decision rights are explicit before automation, analytics or AI solutions are scaled. · Build the First Party Data (CDP) and Media Data Base (DMP) for future audience targeting, enrichment and activation and drive common taxonomy, tagging, identity, metadata and data-model standards across experience, creative, audience and individual-consumer levels, including local implementation of enterprise standards. · Ensure transaction and commercial data are translated into reusable traits, segments, audiences and decision signals for Marketing and Customer & Commercial teams. · Partner with technology and data engineering teams to improve data availability, interoperability, quality and fit-for-purpose access, including the connection of local sources to global data foundations. · Champion data governance covering quality, lineage, ownership, access, privacy, security, retention, consent, usage and compliance. · Partner with Legal, Privacy, Security, GDN/technology and system owners to maintain data and application inventories, access reviews, retention/minimization practices and audit-ready evidence. · Oversee agencies and partners delivering data strategy, analytics, activation and data-product work, ensuring clear deliverables, service levels, knowledge transfer and sustainable operating models. 3. Data solutions, activation & measurement · Enable the GCM connected consumer digital flywheel by work with Digital IMX team to identity, consent, CRM, loyalty, promotions, transactions and lifecycle engagement. · Strong experience in enabling reusable audience creation and activation across owned, paid and partner ecosystems to improve incremental reach, conversion and media efficiency. · Partner with IMX/Digital and product owners to define the data requirements, measurement design and learning agenda for Own Consumer Platform Experience, Own Consumer Platform Memberlink and related GCM digital products. · Work with key

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Source: https://jobsbylevel.com/jobs/director-marketing-and-commercial-data-at-coca-cola-1e0a27

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Level. https://jobsbylevel.com/jobs/director-marketing-and-commercial-data-at-coca-cola-1e0a27.

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