# Director of CRM and Lifecycle Marketing at Samsung Electronics

Samsung Electronics is hiring a Director of CRM and Lifecycle Marketing. Level rates it Little AI ●○○○; you can [apply on Samsung Electronics](https://jobsbylevel.com/go/a5135e41-72f5-4563-a68b-2a11e247a99a?utm_medium=ai-agent).

AI Level 1, AI centrality 31 out of 100. 6625 Excellence Way, Plano, TX, USA.

## Details

- Company: [Samsung Electronics](https://jobsbylevel.com/companies/samsung-electronics)
- AI level: AI Level 1 (score 31 out of 100)
- Location: 6625 Excellence Way, Plano, TX, USA
- Posted: November 13, 2026
- Apply: https://jobsbylevel.com/go/a5135e41-72f5-4563-a68b-2a11e247a99a?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=director-of-crm-and-lifecycle-marketing-at-samsung-electronics-328b9d

## Description

Position Summary This role is not eligible for immigration sponsorship Headquartered in Plano, TX, Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities We are on a mission to change the game in the US, boldly positioning Samsung as a desired, culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life, navigating complexity, organizational nuances and always striving to make things better and push the boundaries of what’s possible. We’re looking for a Head of CRM and Lifecycle Marketing to deliver the next phase of Samsung’s Mobile business and customer lifetime value growth in the US. Director of CRM and Lifecycle Marketing will build and execute a comprehensive strategy and plans to engage current and future customers throughout their journey with us (from acquisition to retention and advocacy) and across the entire Mobile portfolio of products and services. The leader will leverage performance analytics and learnings to create an effective end-to-end journey throughout direct-to-consumer touchpoints, including email, push notification, digital marketing – driving E-commerce site traffic and conversion, customer base retention and loyalty, and long-term brand health. This includes product launches, sustain phases, key seasonal/gifting moments, and always-on engagement. This is a critical role that requires superior understanding of audience segmentation and management, data analysis, content and creative strategy and planning, and agility to balance mid-/long-term strategy with short-term campaigns and goals. You will lead a team of CRM managers and external agency partners to plan, execute and analyze campaigns and programs, and will build the future Lifecycle Marketing organization. The leader will partner with other Marketing experts (Research and Insights, Creative, Media, Partner Marketing) and cross-functional partners (Product Management, E-commerce, Sales). CRM and Lifecycle Marketing Strategic Planning & Growth Roadmap Define and own the customer lifecycle and CRM strategy to acquire new customers and improve retention and loyalty of existing ones Develop and execute a new approach to move from pure acquisition to building loyalty and advocacy Develop a cohesive customer journey inclusive of audience segments, purchase cycles, ecosystem communication (products & services) and key launches, seasonal campaigns, ongoing consumer touchpoints, education and engagement to build loyalty Build connection with all marketing touchpoints across owned, paid and earned channels to deliver the right message, to the right audience at the right time CRM campaigns management, analysis and reporting Own overall marketing traffic to Samsung.com across all CRM marketing channels, including weekly traffic and conversion targets. Lead team to define the target audience for individual campaigns designed to drive traffic to Samsung.com. Align with the central Data Science team to develop audience target lists, expand current

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-of-crm-and-lifecycle-marketing-at-samsung-electronics-328b9d

Source: https://jobsbylevel.com/jobs/director-of-crm-and-lifecycle-marketing-at-samsung-electronics-328b9d

## Cite this page

Level. https://jobsbylevel.com/jobs/director-of-crm-and-lifecycle-marketing-at-samsung-electronics-328b9d.

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