# Director of Franchise Digital Strategy & AI Innovation at Sanofi

Sanofi is hiring a Director of Franchise Digital Strategy & AI Innovation. It pays $179k-$258k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/515df5ce-4323-456a-bc10-dba3d6d015e9?utm_medium=ai-agent).

AI Level 1, AI centrality 17 out of 100. Morristown, NJ.

## Details

- Company: [Sanofi](https://jobsbylevel.com/companies/sanofi)
- AI level: AI Level 1 (score 17 out of 100)
- Location: Morristown, NJ
- Salary: $179k-$258k
- Posted: October 16, 2026
- Apply: https://jobsbylevel.com/go/515df5ce-4323-456a-bc10-dba3d6d015e9?utm_medium=ai-agent

## Description

Job title : Director of Franchise Digital Strategy & AI Innovation Location: Morristown, NJ About the Job Sanofi is seeking a Senior Director of Franchise Digital Strategy & AI Innovation to lead precision marketing and content strategy across HCP and patient segments, driving measurable commercial impact within a dedicated franchise team. This role sits at the intersection of AI-powered innovation and customer-centric content strategy, serving as an embedded strategic partner to franchise leadership. The ideal candidate will leverage advanced AI/ML technologies to optimize segmentation, personalize engagement, and scale content strategies that accelerate franchise growth. Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization. About Sanofi We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities Precision Marketing Strategy : Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints. Content Strategy Across Segments : Lead the creation and governance of content strategies tailored to distinct customer segments, ensuring relevant, compliant, and high-impact messaging across channels and therapeutic areas. AI & ML Innovation : Champion the integration of AI/ML technologies — including recommendation engines, NLP-driven content optimization, and predictive analytics — to enhance marketing effectiveness and personalization at scale. Performance & Analytics : Define KPIs and measurement frameworks to track segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership. Cross-Functional Partnership : Collaborate with Commercial, Medical Affairs, Regulatory, and IT teams to align digital and content strategies with franchise business objectives. About You Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field 10+ years of progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles 5+ years of experience in AI/ML implementation within marketing or content contexts 5+ years in healthcare, pharmaceutical, or life sciences industry Proven track record delivering measurable business results through segmentation and content strategy **MBA or advanced degree preferred** AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms Customer segmentation tools and audience analytics platforms Content management systems and digital asset management Marketing automation and CRM platforms (e.g., Veeva, Salesforce) Customer data platforms (CDPs) for precision targeting Omnichannel marketing strategy and execution Data analytics and business intelligence tools Healthcare regulatory compliance (FDA, EMA) Demonstrated success managing cross-functional teams within franchise or brand structures Track record of building high-performing digital and content strategy teams Experience presenting business performance and digital strategy outcomes to senior and C-level leadership Proven ability to influence and drive change across large, matrixed organizations Preferred Qualifications MBA or advanced degree in a relevant field Experience with pharmaceutical product launches and lifecycle management Background in management consulting or digital transformation with a growth focus Certification in project management (PMP) or agile methodologies

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-of-franchise-digital-strategy-ai-innovation-at-sanofi-bbc832

Source: https://jobsbylevel.com/jobs/director-of-franchise-digital-strategy-ai-innovation-at-sanofi-bbc832

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