# Director, Paid Media & Search Strategy at Gartner

Gartner is hiring a Director, Paid Media & Search Strategy. It pays $120k-$167k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/8ac037ac-56ad-457e-a581-aa0533c8d02f?utm_medium=ai-agent).

AI Level 1, AI centrality 22 out of 100. Stamford, CT.

## Details

- Company: [Gartner](https://jobsbylevel.com/companies/gartner)
- AI level: AI Level 1 (score 22 out of 100)
- Location: Stamford, CT
- Salary: $120k-$167k
- Posted: October 16, 2026
- Apply: https://jobsbylevel.com/go/8ac037ac-56ad-457e-a581-aa0533c8d02f?utm_medium=ai-agent

## Description

The Director, Paid Media & Search Strategy serves as Gartner Conference Marketing's internal authority on paid media strategy, audience development, search strategy, channel planning, measurement, and platform best practices across search, social, video, display, programmatic, and emerging channels. This role bridges marketing strategy, agency partnership, and campaign execution by translating business objectives into effective media strategies, guiding audience and channel decisions, evaluating agency recommendations, driving innovation, and ensuring paid media investments deliver measurable business impact. This role owns the expertise, judgment, and strategic guidance that informs how paid media and search are leveraged to drive audience engagement, registration growth, and business outcomes. What You Will Do: Paid Media Strategy Leadership Develop paid media strategies aligned with business objectives, marketing goals, and growth priorities. Define channel recommendations across Google Search, Google Display Network, YouTube, Performance Max, Microsoft Ads, LinkedIn, programmatic media, and emerging platforms. Guide investment strategies, budget allocation decisions, and optimization priorities across channels, audiences, and campaign objectives. Lead test-and-learn initiatives designed to improve campaign effectiveness and uncover new opportunities. Audience & Targeting Strategy Own audience strategy across paid media programs, translating ICPs, sales priorities, and marketing objectives into actionable targeting and segmentation approaches. Partner with Sales and Marketing leadership to refine audience prioritization and optimize performance across customer, prospect, account, industry, and buying group segments. Platform Expertise & Governance Serve as Gartner Conference Marketing's internal subject matter expert across paid media platforms and advertising technologies. Establish governance, best practices, measurement standards, and strategic guidance while educating stakeholders on platform capabilities, limitations, and emerging trends. Partner closely with Marketing Operations to ensure campaign execution aligns with strategic intent, audience strategy, measurement standards, and established best practices. Evaluate new platform capabilities and opportunities that can improve marketing performance and efficiency. Search Strategy & Organic Visibility Provide strategic leadership across organic search, paid search, Answer Engine Optimization (AEO), and emerging AI-driven search experiences. Partner with SEO resources to develop search visibility strategies that align with business objectives and audience priorities. Ensure alignment between SEO, paid search, content, and audience targeting strategies. Evaluate how evolving search behavior and AI-driven discovery impact Gartner's acquisition strategy. Agency & Vendor Leadership Evaluate, challenge, approve, or reject agency and vendor recommendations based on business objectives and industry best practices. Serve as the organization's internal authority for assessing external recommendations and strategic direction. Hold agencies and partners accountable for strategic quality, innovation, operational excellence, and performance outcomes. Team Leadership & Capability Development Manage and develop the SEO function, providing strategic direction, coaching, and professional development. Foster collaboration across Paid Media, SEO, Marketing Operations, Analytics, Sales, and Marketing teams while building organizational expertise in acquisition strategy and emerging search channels. Performance Governance & Optimization Define measurement frameworks, KPIs, dashboards, and reporting requirements in partnership with Analytics teams. Partner with Analytics, CRM, and Marketing Operations teams to improve attribution, audience targeting, performance visibility, and measurement approaches. Analyze performance trends and translate insights into strategic recommendations related

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-paid-media-search-strategy-at-gartner-795116

Source: https://jobsbylevel.com/jobs/director-paid-media-search-strategy-at-gartner-795116

## Cite this page

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