# Director, Shopper Marketing, Advanced Hydration at Coca-Cola

Coca-Cola is hiring a Director, Shopper Marketing, Advanced Hydration in Atlanta, United States. It pays $155k-$175k a year and Level rates it Little AI ●○○○; you can [apply on Coca-Cola](https://jobsbylevel.com/go/dbc4073e-2459-40c1-bcc8-1ad3c1fd0ffe?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. US - GA - Atlanta.

## Details

- Company: [Coca-Cola](https://jobsbylevel.com/companies/coca-cola)
- AI level: AI Level 1 (score 36 out of 100)
- Location: US - GA - Atlanta
- Salary: $155k-$175k
- Posted: October 22, 2026
- Apply: https://jobsbylevel.com/go/dbc4073e-2459-40c1-bcc8-1ad3c1fd0ffe?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=director-shopper-marketing-advanced-hydration-at-coca-cola-9f70a7

## Description

Job Description Summary: At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitamin water, and smart water, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. The Coca-Cola Company is looking for a Director, Shopper Marketing Strategy within our Advanced Hydration category to join our team. Get ready for an action-packed role as the Shopper Marketing Strategy Director on the Advanced Hydration Team. You'll be responsible for supporting key retail customers by building innovative shopper marketing strategies and plans that not only deliver results but also create positive, long-lasting relationships with advanced hydration shoppers. As the mastermind behind strategies that drive brand marketing goals across all stages of the path-to-purchase and consumer journey, you'll influence change in shopper purchasing behavior through our top customers, their shopper segments and enterprise initiatives. With your passion and curiosity for this discipline, you'll have an intuitive and deep understanding of shopper behaviors, insights, and trends. We're looking for an expert who's highly fluent in a variety of retail media platforms and has comprehensive experience running campaigns. This role is a critical part of the core customer team, which means you'll work closely with the Sales, Corporate Marketing, Field Marketing, and Commercial Teams to assess and develop impactful strategies and tools that maximize results while creating a memorable shopper experience and affinity for BODYARMOR, POWERADE, smartwater and vitaminwater brands. Are you up for the challenge? RESPONSIBILITIES: Be the marketing lead & counterpart to the respective Customer Team/Retailer by collaborating and building effective Shopper Marketing plans that will result in meeting or exceeding our retailer business goals. Lead & collaborate with the Customer Marketing VP, Director of Shopper Strategy, Category Management Department, on the development of the foundational retailer marketing strategy, tactical implementation, and optimizations that will deliver on our sales & marketing goals. Design & execute comprehensive, annualized shopper marketing plans for the U.S. domestic market in scope that deliver on our Channel, Retailer and Brand Marketing objectives. Responsible for managing the project life cycle for all Retailer Shopper Marketing programs from a to z; including but not limited to Initiation, Planning, Execution, Monitoring, Controlling, Analysis & Reporting. Responsible for creating & maintaining a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items. Directly manage a working budget of $4M+ dollars with real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews. Directly manage the media agency and push for performance updates, real time optimizations and high performing campaigns. Be the subject matter expert to the company on your respective channels, retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but not limited to

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/director-shopper-marketing-advanced-hydration-at-coca-cola-9f70a7

Source: https://jobsbylevel.com/jobs/director-shopper-marketing-advanced-hydration-at-coca-cola-9f70a7

## Cite this page

Level. https://jobsbylevel.com/jobs/director-shopper-marketing-advanced-hydration-at-coca-cola-9f70a7.

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