# FoDM - Global Digital Marketing Manager at Roche

Roche is hiring a FoDM - Global Digital Marketing Manager. It pays $103k-$192k a year and Level rates it Little AI ●○○○; you can [apply on Roche](https://jobsbylevel.com/go/e572ef11-b025-4fd1-9253-93a4d9437cc1?utm_medium=ai-agent).

AI Level 1, AI centrality 37 out of 100. Indianapolis.

## Details

- Company: [Roche](https://jobsbylevel.com/companies/roche)
- AI level: AI Level 1 (score 37 out of 100)
- Location: Indianapolis
- Salary: $103k-$192k
- Posted: November 14, 2026
- Apply: https://jobsbylevel.com/go/e572ef11-b025-4fd1-9253-93a4d9437cc1?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=fodm-global-digital-marketing-manager-at-roche-e8e676

## Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position FoDM - Global Digital Marketing Manager (2 openings) The Opportunity The Global Digital Marketing Manager is an individual contributor responsible for shaping and leading high-impact digital marketing strategies and campaigns. This role provides strategic leadership for enterprise-level digital marketing initiatives, ensuring that digital marketing programs are aligned with business priorities, customer needs, and commercial goals. Operating in a matrixed and global environment, the Digital Marketing Manager leads end-to-end digital marketing strategy and orchestration across customer areas, markets, and channels. Is accountable for translating business objectives into integrated digital marketing strategies and execution plans, guiding campaign direction across the customer journey, and influencing stakeholders at Global and affiliate levels to deliver measurable business impact. This role will be responsible for planning, developing, and coordinating all digital marketing communications and content to promote the sale of regulated IVD products to further the company’s sales objectives. This role will consult with other areas of management or business units, affiliates, and agencies to manage the development of digital content and oversee and execute promotional activities, as well as recommend the best digital channels suited for specific business goals. Key Facts & Responsibilities: Strategic Leadership & Business Partnership: Lead the development and direction of digital marketing strategies, programs, and campaigns that support business growth, customer engagement, and commercial priorities. Collaborate with team members from Strategic Marketing, Solutions Marketing, and Strategic Insights to translate complex business goals, customer needs, and market requirements into integrated digital marketing strategies spanning the full customer journey. Define success metrics in consultation with affiliate business teams. Act as a strategic advisor to business, marketing, and affiliate stakeholders on digital marketing opportunities, priorities, and best practices. Lead or sponsor high-impact strategic initiatives that strengthen customer-centric marketing, digital transformation, and digital capability maturity across the organization. Anticipate emerging business needs, market shifts, and digital trends, and convert them into practical strategic recommendations and action plans. Global Digital Marketing Campaigns: Leads key global digital marketing initiatives for all Roche Diagnostics Solutions Customer Areas to support all affiliates Leads the Digital Marketing Squad and works closely with marketing and business teams Serve as the senior point of accountability for assigned global digital marketing initiatives, ensuring alignment across stakeholders, teams, markets, and partners. Ensure execution teams, agencies, and partners are working against clear strategies, quality expectations, governance requirements, and business outcomes. Creates and owns global Digital Marketing E2E campaign strategies based on personas for seamless digital dialogues across the whole customer journey Ensure digital marketing strategies and execution plans are aligned with customer personas, segmentation approaches, and journey-based engagement principles. Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook, and other Roche and departmental processes Provides best-in-class consulting to marketing, business teams, and affiliates in designing and

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/fodm-global-digital-marketing-manager-at-roche-e8e676

Source: https://jobsbylevel.com/jobs/fodm-global-digital-marketing-manager-at-roche-e8e676

## Cite this page

Level. https://jobsbylevel.com/jobs/fodm-global-digital-marketing-manager-at-roche-e8e676.

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