# General Manager, Subscription Business at Rent the Runway

Rent the Runway is hiring a General Manager, Subscription Business in Brooklyn, United States. It pays $219k-$274k a year and Level rates it Little AI ●○○○; you can [apply on Rent the Runway](https://jobsbylevel.com/go/b02cbdf6-9479-47df-90b1-75aad0d772dc?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Brooklyn, NY (Rent the Runway HQ).

## Details

- Company: [Rent the Runway](https://jobsbylevel.com/companies/rent-the-runway)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Brooklyn, NY (Rent the Runway HQ)
- Salary: $219k-$274k
- Posted: November 9, 2026
- Apply: https://jobsbylevel.com/go/b02cbdf6-9479-47df-90b1-75aad0d772dc?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=general-manager-subscription-business-at-rent-the-runway-729897

## Prepare for this job

The job page lists 5 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/general-manager-subscription-business-at-rent-the-runway-729897

## Description

About Us: Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental, or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times. About the Job: As the General Manager (GM) of Subscription, you will lead and accelerate the growth of RTR’s core membership business, the subscription that gives customers ongoing access to our shared closet. Members choose their plan, rotate styles through the month, and can pause or change their plan as their lives change. This role gives you a meaningful opportunity to serve millions of women over time and shape the experience that keeps them coming back. As a GM, you will have P&L responsibility over this core revenue stream for RTR and will be responsible for setting the vision, driving an aggressive growth strategy, and executing against a comprehensive roadmap to unlock the next phase of growth for Subscription. You will operate at the intersection of acquisition, retention, product, merchandising, pricing, inventory, and operations, leading a cross-functional team to deliver a best-in-class member experience and strong financial performance. This is an ideal role for a strategic, data-driven operator who can move seamlessly between vision and execution, and is excited to scale a consumer-facing membership business. This is a full-time role reporting to one of RTR’s Executive team members overseeing Commercial Revenue and will be part of the company’s extended leadership team. Responsibilities: Own the Subscription Business (GM + P&L Ownership): Own the P&L for the Subscription business, including revenue growth, contribution margin, and cost structure. Define and execute a strategy to scale membership, including new growth levers, member segments, and plan options. Establish clear KPIs and performance dashboards to measure success. Drive Member Acquisition & Growth: In partnership with Marketing, drive new member acquisition across paid, organic, affiliate, and partner channels, with a focus on efficient customer acquisition cost and payback. Build the measurement and attribution approach that tells us where growth is coming from and where to invest. Lead Retention, Pausing & Lifecycle: Reduce churn and improve member lifetime value through lifecycle marketing, personalized recommendations, loyalty program optimization, and proactive engagement. Design and test offers and plan changes that keep members active without eroding margin. Optimize Pricing, Promotions & Add-On Revenue: Set the framework for membership pricing, promotional depth, and add-on revenue, balancing acquisition, retention, and margin. Maximize traffic, conversion, and revenue per member. Guide Product & Technology Roadmap: Define and prioritize the subscription product roadmap in partnership with Product and Engineering. Build and ship features that create a seamless, frictionless, and delightful end-to-end shopping experience, including UX from discovery and onboarding through personalization, conversion, and self-serve member management. Optimize Assortment & Inventory for Members: Partner with Buying, Site Merchandising, and Inventory teams to curate assortment that keeps members engaged and drives improvements in inventory utilization, availability, and new-unit efficiency. Improve Operations & Fulfillment: Partner with Operations to

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