# Global Commercial CRM Product Owner at Rockwool

Rockwool is hiring a Global Commercial CRM Product Owner. Level rates it Little AI ●○○○; you can [apply on Rockwool](https://jobsbylevel.com/go/8af71036-3418-453f-9162-3ff647cb0671?utm_medium=ai-agent).

AI Level 1, AI centrality 32 out of 100. Hedehusene.

## Details

- Company: [Rockwool](https://jobsbylevel.com/companies/rockwool)
- AI level: AI Level 1 (score 32 out of 100)
- Location: Hedehusene
- Posted: October 22, 2026
- Apply: https://jobsbylevel.com/go/8af71036-3418-453f-9162-3ff647cb0671?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=global-commercial-crm-product-owner-at-rockwool-abc920

## Description

Join our Group Commercial Excellence team at ROCKWOOL Group headquarters in Hedehusene, Denmark, as our new Global Commercial CRM Product Owner. You will shape the global CRM strategy, drive improvements to our sales processes and ensure our CRM solutions deliver measurable commercial value across markets worldwide. Ready to help build a sustainable future with us? In an ever-changing, fast-paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. Join us and make a difference! Your future team You will become part of Group Commercial Excellence, working closely with colleagues across our global markets, Group functions, Enterprise Architecture and Group Digital. Together, you will help strengthen our commercial capabilities by improving the tools, processes and data that support our sales teams and customer relationships. In this role, you will act as the global business owner for our CRM platform, bringing stakeholders together around a shared strategy and ensuring that improvements deliver real value for the business. You will have the mandate to set priorities, make decisions and guide the future direction of our CRM solutions, with a particular focus on Sales CRM and a stability-first approach to Customer Service. What you will be doing As Global Commercial CRM Product Owner, you will own the business direction and strategic development of ROCKWOOL's global CRM platform, based on Microsoft Dynamics 365 Sales and Customer Service. Your key responsibilities will include: Develop and maintain a 3–5-year CRM strategy for Dynamics 365 Sales, working closely with our local markets (OPCOs), Group stakeholders and Enterprise Architecture to align business needs with future processes and capabilities. Own the global CRM roadmap and backlog, evaluating requests, setting priorities and making clear trade-off decisions to ensure we focus on the improvements with the greatest commercial impact. Drive the discovery and prioritisation of Sales CRM improvements that strengthen pipeline health, improve conversion rates and quotation speed, support revenue growth and enhance the customer experience. Define how we measure value from CRM improvements by establishing clear KPIs, baselines and targets, and following up on results such as data quality, user satisfaction, sales performance and customer outcomes. Champion user adoption and AI opportunities within CRM, identifying relevant use cases and enabling sales teams to reduce administrative work and spend more time with customers. Work closely with Group Digital to translate business priorities into clear, implementation-ready requirements, align on expected outcomes and acceptance criteria, and support delivery, testing and business readiness ahead of market roll-outs. Oversee Dynamics 365 Customer Service with a stability-first approach, prioritising essential requirements from markets already using the solution while maintaining continuity and avoiding unnecessary complexity. Success in this role means turning CRM from a business tool into a driver of measurable commercial performance, with improvements that are adopted by our markets and make a tangible difference to our sales teams and customers. What you bring You combine commercial understanding with strong product ownership and the ability to turn business priorities into a clear, value-driven roadmap. You are comfortable navigating a global stakeholder landscape, making decisions when priorities compete and bringing people along with you. Strong experience in Product Ownership or a similar role, shaping product direction, managing roadmaps and driving measurable business outcomes. Experience improving CRM platforms in a sales environment, with Microsoft Dynamics 365 Sales highly preferred. Experience with Dynamics 365 Customer Service is an advantage. The ability to develop strategy based on

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/global-commercial-crm-product-owner-at-rockwool-abc920

Source: https://jobsbylevel.com/jobs/global-commercial-crm-product-owner-at-rockwool-abc920

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