# Global Head of Brand & Advertising, Senior Vice President at State Street

State Street is hiring a Global Head of Brand & Advertising, Senior Vice President in Boston, United States. It pays $225k-$338k a year and Level rates it Little AI ●○○○; you can [apply on State Street](https://jobsbylevel.com/go/ff4f2779-6265-4732-8e00-5d32ea5bf15e?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. Boston, Massachusetts.

## Details

- Company: [State Street](https://jobsbylevel.com/companies/state-street)
- AI level: AI Level 1 (score 36 out of 100)
- Location: Boston, Massachusetts
- Salary: $225k-$338k
- Posted: October 21, 2026
- Apply: https://jobsbylevel.com/go/ff4f2779-6265-4732-8e00-5d32ea5bf15e?utm_medium=ai-agent

## Description

We Are Looking For: State Street is home to one of the most recognized and awarded brands in financial services. We commissioned Fearless Girl, a piece of work that has become a permanent fixture of the New York City skyline, won four Grand Prix at Cannes Lions and five Grand Clios in a single year, and earned State Street the industry's Advertiser of the Year title. Our advertising reaches senior operations and C-suite leaders at the largest and most complex financial institutions in the world, and it reaches millions of retail investors trying to make better decisions with their money as they invest for their future. Few brands in our industry get to operate at both ends of that spectrum, and we are looking for a leader who understands exactly what a privilege, and a responsibility, that is. We are seeking a Global Head of Brand and Advertising who combines real commercial acumen with a genuine passion for storytelling, and who can lead with discipline while still pushing our teams of brand strategists, media planners, and our creative studio to think bigger. This is a builder and a steward in equal measure: someone who is obsessed with understanding our audiences deeply, who inspires their teams to think beyond category convention, and who can architect a brand ambition that is bold enough to matter and disciplined enough to execute at scale, across every business we run. This leader will translate business strategy, market insight, and client needs into a differentiated brand platform, compelling experiences, and integrated campaigns that drive awareness, engagement, and growth. As steward of the State Street brand, they will establish a consistent enterprise approach across businesses, regions, and channels, while partnering closely with Commercial Marketing and our Marketing Centers of Excellence to bring the brand to life at every client and employee touchpoint. Reporting to the EVP, Global Chief Marketing Officer, this role will lead a global team of marketing professionals, creative specialists, and strategic agency partners. What You Will Be Responsible For: Brand Strategy and Governance Define and govern State Street's global brand strategy, including positioning, brand architecture, messaging, visual identity, and standards. Establish a differentiated enterprise narrative that connects State Street's strategy, capabilities, and client value across businesses and markets. Own brand and advertising strategy for our core businesses, ensuring each has a distinctive, well-defined presence that reflects its specific clients and growth objectives while reinforcing one coherent enterprise brand. Serve as the keeper of audience insight and brand health measurement, ensuring decisions across the function are grounded in a genuine, current understanding of how our audiences think, feel, and choose. Leverage market intelligence, customer insights, and research to strengthen brand relevance, differentiation, and business impact. Serve as a strategic advisor to senior leaders on brand strategy, reputation, and market positioning. Creative and Brand Experience Leadership Lead State Street's Brand & Creative function, establishing a compelling and consistent expression of the brand across channels, audiences, and experiences. Build and modernize our creative studio into a best-in-class capability, expanding our strength in interactive formats, video production, and thoughtful use of AI-enabled creative tools, while elevating client engagement and executive visibility. Drive the development of distinctive creative platforms and brand experiences that connect strategy to business objectives, and that inspire teams to think beyond conventional financial services advertising. Foster a culture of creativity, innovation, and ambition, balanced with disciplined brand governance and quality standards. Agency, Advertising and Media Leadership Develop and oversee State Street's advertising and media strategy, ensuring investments support

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/global-head-of-brand-advertising-senior-vice-president-at-state-street-cd4e23

Source: https://jobsbylevel.com/jobs/global-head-of-brand-advertising-senior-vice-president-at-state-street-cd4e23

## Cite this page

Level. https://jobsbylevel.com/jobs/global-head-of-brand-advertising-senior-vice-president-at-state-street-cd4e23.

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