# Global Head of Creative Strategy, Paid Social at HelloFresh

HelloFresh is hiring a Global Head of Creative Strategy, Paid Social in New York, United States. It pays $193k-$254k a year and Level rates it Little AI ●○○○; you can [apply on HelloFresh](https://jobsbylevel.com/go/17edca3d-ee04-4d9f-8490-30e85dd3fd8d?utm_medium=ai-agent).

AI Level 1, AI centrality 33 out of 100. New York, NY, United States.

## Details

- Company: [HelloFresh](https://jobsbylevel.com/companies/hellofresh)
- AI level: AI Level 1 (score 33 out of 100)
- Location: New York, NY, United States
- Salary: $193k-$254k
- Posted: November 12, 2026
- Apply: https://jobsbylevel.com/go/17edca3d-ee04-4d9f-8490-30e85dd3fd8d?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=global-head-of-creative-strategy-paid-social-at-hellofresh-e5d8b6

## Description

HelloFresh’s paid social engine is being rebuilt around one principle: creative is now the largest performance lever across every channel we run. This role leads that workflow globally. You own creative strategy across Meta, TikTok, YouTube, for HF entities and brands (HelloFresh, Factor, Green Chef, EveryPlate, YouFoodz), turning customer insights and performance data into the ideas that help people discover and choose our products. This is a hands-on builder role. You set the global creative strategy and direction, and oversee your team’s execution against the plans: reviewing briefs, building the volume plan and global playbook, owning content localization, and building the content pipelines for new channels. You will also hire and lead the strategists who execute day to day. You don’t run paid media. You bring a portfolio of performance creative that has won at scale, business sense to connect creative choices to customer behavior, and the ownership mindset to move fast and decide with imperfect information. You will… Global creative strategy: Set the paid social creative strategy and testing roadmap across all markets and channels, ensuring creative drives both business results and brand consistency. Define the monthly balance of net new concepts to iterations, and hold each market to it. Emerging platforms: Set the creative strategy for emerging platforms and formats, and build the pipeline to produce for them. Volume planning: Own team volume planning across all creative sources globally, including the internal studio, influencer partners, and agencies. Set volume from channel budgets and goals, set weekly brief and concept targets, and track the approved backlog against them. Brief standards: Own the brief standard for static, video, UGC, and partnership ads. Every brief must be grounded in customer insight, a clear hypothesis, and measurable success criteria. Approve briefs for global and high-spend markets, and set the bar local teams must meet. Creative pipeline: Own the pipeline from concept to production partner, matching each brief to the right source. Hit volume and timing targets without losing creative diversity. Performance ownership: Own creative win rate and creative volume for paid social channels, and contribute to lowering CPAs. Localization: Own the global-to-local process for creative. Partner with local teams to adapt global concepts for each market while keeping them on brand and compliant with local claims. Performance-to-creative loop: Own the weekly read from ad-level data (CTR, hook rate, hold rate, CVR by cohort) into the next sprint’s briefs. Decide what to scale, iterate, and retire. Global playbook and reporting: Own global creative reporting across markets, and maintain a shared playbook so what works in one market scales to the others. Performance reviews: Lead a recurring creative performance review with Growth, Brand, and senior leadership covering wins, key learnings, strategic pivots, and new growth opportunities. Format and channel diversity: Drive the shift toward video-first, UGC-style, partnership, and creator-led ads, including Reels and Spark Ads, across Meta, TikTok, and YouTube. Quality bar: Push back on first drafts, defend hooks, and kill weak openers. You set the taste standard for the whole team and help improve the quality of creative. Team leadership: Hire, develop, and lead the creative strategists across markets. Set clear scope and standards, and give direct feedback on briefs and concepts. Partner management: Own relationships with creative agencies and influencer partners, including scope, quality, and cost. AI-supported workflows: Work with Ad Tech to embed AI and automation into briefing and production to build autonomous creative workflows that enhance the creative pipeline. Stakeholder management: Align Brand, Growth, Influencer, and regional leads on creative priorities. You are… Someone with a strong creative instinct paired with deep data fluency: you read ad

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/global-head-of-creative-strategy-paid-social-at-hellofresh-e5d8b6

Source: https://jobsbylevel.com/jobs/global-head-of-creative-strategy-paid-social-at-hellofresh-e5d8b6

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