# Global Head of Marketing Data & Insights, MD at State Street

State Street is hiring a Global Head of Marketing Data & Insights, MD in Boston, United States. It pays $170k-$268k a year and Level rates it Little AI ●○○○; you can [apply on State Street](https://jobsbylevel.com/go/623cb707-d797-43f5-8b5f-6f1d944bb4f9?utm_medium=ai-agent).

AI Level 1, AI centrality 21 out of 100. Boston, Massachusetts.

## Details

- Company: [State Street](https://jobsbylevel.com/companies/state-street)
- AI level: AI Level 1 (score 21 out of 100)
- Location: Boston, Massachusetts
- Salary: $170k-$268k
- Posted: October 21, 2026
- Apply: https://jobsbylevel.com/go/623cb707-d797-43f5-8b5f-6f1d944bb4f9?utm_medium=ai-agent

## Description

Who We’re Looking For We are looking for a seasoned marketing analytics leader who is both a creative problem-solver and a rigorous operator. This person will help marketers and business partners understand what drives marketing performance, what success looks like and where we can make better decisions with our budgets across businesses. The right leader knows how to work with data and technology teams to make reliable information easier to access and use. They can turn that data into practical insights—spotting trends and behaviors, finding opportunities to improve performance, and building a strong test-and-learn culture. They will also help us reimagine marketing analytics for the AI era, using automation and AI-enabled insights to shorten the path from a question to a decision and to improve how campaigns are planned, run and optimized. This role calls for strong business judgment, clear communication and the ability to build trusted relationships across Marketing, the businesses, Technology, Enterprise Data & AI, Finance, Operations, Risk, Legal and Compliance. Financial services experience is important, along with a practical understanding of marketing analytics in complex B2B and B2B2C models where point-of-sale data may be limited or unavailable. The role reports to the Head of Digital Strategy & Channel Performance, Senior Vice President, and leads marketing analytics, measurement and insights across the organization. Why This Role Matters Better intelligence and insights should lead to better marketing decisions. This leader will give teams a clear view of what is working, what is not and why. Their work will help us understand our audiences and clients, improve campaigns and channels, make smarter investment choices and show how Marketing contributes to business results. They will build a more consistent, trusted and useful analytics capability—and an open, growth-minded culture that connects analysis to action. As a coach and advocate, they will raise our maturity through practical steps, creative problem-solving and visible progress rather than waiting for perfect data, major new infrastructure or ideal conditions. They will also help us use AI to move faster and leapfrog traditional stages of analytics maturity, while applying sound judgment and appropriate controls. What You Will Be Responsible For Set the Direction · Set a clear vision and practical roadmap for marketing data, analytics, measurement and insights. · Start with the business questions that matter most, then focus the team on the work that can improve decisions and results. · Define a practical AI agenda for marketing analytics, prioritizing a small number of high-value use cases that can demonstrate impact, build confidence and scale over time. · Bring an informed external view of new measurement practices, data capabilities and AI tools, and apply them where they add real value. Make Performance Clear · Create a simple, shared set of measures across brand, reputation, audience engagement, client journeys, campaigns, channels, pipeline and business outcomes. · Set a high bar for data visualization so complex findings become clear, compelling stories that help people decide and act. · Guide the design and automation of dashboards for distinct audiences—from senior executives reviewing enterprise performance to marketers making in-flight campaign decisions. · Build self-service reporting and timely alerts that give teams useful answers without adding unnecessary manual work. · Match the measurement approach and level of detail to the decision—whether we are setting strategy, reviewing investment or improving work already in market. Improve Marketing Performance · Build a disciplined test-and-learn approach using attribution, incrementality, experiments, benchmarks and other fit-for-purpose methods. · Turn analysis into specific recommendations for campaigns, channels, content, audiences and investment. · Work closely with marketers and business

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/global-head-of-marketing-data-insights-md-at-state-street-ce43fa

Source: https://jobsbylevel.com/jobs/global-head-of-marketing-data-insights-md-at-state-street-ce43fa

## Cite this page

Level. https://jobsbylevel.com/jobs/global-head-of-marketing-data-insights-md-at-state-street-ce43fa.

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