# Growth Lead at Eucalyptus

Eucalyptus is hiring a Growth Lead in London, United Kingdom. Level rates it Little AI ●○○○; you can [apply on Eucalyptus](https://jobsbylevel.com/go/72581672-fd0d-438c-9951-ebb7ab2d86ea?utm_medium=ai-agent).

AI Level 1, AI centrality 28 out of 100. UK - HQ - London.

## Details

- Company: [Eucalyptus](https://jobsbylevel.com/companies/eucalyptus)
- AI level: AI Level 1 (score 28 out of 100)
- Location: UK - HQ - London
- Posted: September 2, 2026
- Apply: https://jobsbylevel.com/go/72581672-fd0d-438c-9951-ebb7ab2d86ea?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=growth-lead-at-eucalyptus-2d8207

## Description

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada. We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support. You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions. We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries. We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally. We hope that's you. About the role We're hiring a Growth Lead to own acquisition growth end-to-end for one of our categories (e.g. weight loss, hair loss, sexual health, or TRT) within one of our brands. You'll be the owner of new-patient acquisition for your category, accountable for how much new revenue we generate and at what cost. Think of this as running the acquisition engine for a mini-business. You set the strategy, you own the number, and you have a dedicated creative pod plus central buying, CRM and analytics teams executing alongside you. You'll spend against a meaningful budget, run a high tempo of experiments in partnership with our Director of CRO, and be judged on results, not activity. This role suits someone with strong commercial and creative instincts who is highly analytical, takes real ownership, and wants to move fast in a category they can make their own. The scope is deliberately broad, you'll touch creative, channels, landing pages, pricing inputs and measurement, and you'll have the coaching and resources to grow quickly. What you'll own The category acquisition number. You own Net New Revenue for your category at a target CAC. You set the plan, forecast spend and new-patient volume, and manage the budget to hit it. Growth strategy and channel mix. You decide where and how we spend to grow the category. Central media buying (paid search and paid social) runs execution against the CAC/ROAS targets you set, you own the strategy and the outcome, they own the delivery. Channel CAC is owned jointly with your buyers. Creative direction. You direct a dedicated creative pod (creative strategist, producer, editor/designer). You brief the concepts, angles and hooks, run a high volume of creative tests, and double down on what scales. Winning creative is your single biggest lever. The funnel to purchase. You own the journey from ad to landing page to order, partnering with the CRO on landing-page-to-order conversion experiments. An always-on experiment roadmap. You run a continuous cycle of hypotheses, tests and readouts across creative, channels, funnel and offer. Beyond executing the standard playbook, you're expected to find several new scalable growth strategies each cycle. Measurement partnership. You work with Marketing Analytics on attribution, incrementality testing and data-driven bidding (ROAS, pLTV) so decisions are grounded in a single, trusted view of performance. Acquisition nurture and proposition. You brief CRM on acquisition journeys, and take the proposition and offers built by the Proposition/Brand team to market, feeding back what resonates. Acquisition quality, not just volume. You partner with Retention so the patients you bring in are the right ones, protecting early retention and cohort quality rather than buying cheap volume that churns. The cadence. You run your category in the weekly growth business review, translating the strategy into weekly actions and longer-term projects

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/growth-lead-at-eucalyptus-2d8207

Source: https://jobsbylevel.com/jobs/growth-lead-at-eucalyptus-2d8207

## Cite this page

Level. https://jobsbylevel.com/jobs/growth-lead-at-eucalyptus-2d8207.

Get job alerts: https://jobsbylevel.com/newsletter