# GTM Narrative Lead at Anthropic

Anthropic is hiring a GTM Narrative Lead in San Francisco and New York, United States. It pays $400k-$570k a year and Level rates it Works on AI ●●●○; you can [apply on Anthropic](https://jobsbylevel.com/go/4bb95e04-f64c-40f9-9789-ee35aec42134?utm_medium=ai-agent).

AI Level 3, AI centrality 66 out of 100. San Francisco, CA | New York City, NY.

## Details

- Company: [Anthropic](https://jobsbylevel.com/companies/anthropic)
- AI level: AI Level 3 (score 66 out of 100)
- Location: San Francisco, CA | New York City, NY
- Salary: $400k-$570k
- Posted: November 13, 2026
- Apply: https://jobsbylevel.com/go/4bb95e04-f64c-40f9-9789-ee35aec42134?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=gtm-narrative-lead-at-anthropic-ddc9a2

## Prepare for this job

The job page lists 4 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/gtm-narrative-lead-at-anthropic-ddc9a2

## Description

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role As GTM Narrative Lead at Anthropic, you will be the keeper of Anthropic's company story for customers. You will own the company narrative presentation end to end and keep it current as models and products ship, shaping how customers first hear who Anthropic is, what Claude changes for them, and why we are the right partner. This is a hands-on individual contributor role in Solutions & Segment Marketing, within Enterprise Marketing. You will shape the storyline with senior leaders and write the words, the script, and the deck yourself. You will work closely with Product Marketing, Product, Research, Sales, Enablement, Brand, Design, and Communications to translate complex AI capabilities into compelling stories that resonate with enterprise buyers and reflect Anthropic's commitment to developing AI systems that are safe, steerable, and beneficial. What you'll be shaping Your narrative will be the starting point for customer conversations across executives, sellers, partners, and events. Each model and product launch changes what customers can do, and you will work directly with the people building it to turn it into a story a CEO can act on. You will also set up how the work gets done: the customer-insight loop, the measures, and the Claude workflows that keep a story current at this pace. This role offers the opportunity to shape how one of the world's leading AI companies tells its story at a pivotal moment in the industry's development, while ensuring our narrative reflects our commitment to responsible AI deployment and societal benefit. Key responsibilities Own the company narrative: Own Anthropic's company narrative presentation from start to finish, including the storyline, the master deck, speaker notes, and the versions used by executives, sales, partners, and events Translate capabilities into customer outcomes: Turn complex research and product capabilities into a clear story about what changes for customers, what it's worth, and why Anthropic is the right partner Keep the story current through every launch: Lead the narrative update for every major launch, so the story is refreshed, approved, and in the hands of the field on launch day Build and run a customer-insight loop: Use win/loss reviews, call recordings, executive briefings, customer advisory input, and usage data to keep testing and adjusting the storyline Drive cross-functional alignment: Partner with Product Marketing, Brand, Design, and Communications to keep the company narrative aligned with positioning, messaging, and external voice Measure whether the narrative works: Define and report on how widely the deck is used, how often key messages show up in deals, and feedback from customers and executives Build workflows with Claude: Speed up research, customer feedback summaries, drafting, and versioning Minimum qualifications Product marketing, corporate marketing, or portfolio marketing background, with a track record of personally writing a company or portfolio-level narrative for B2B software products Recent, hands-on writing of the master deck for executives and sellers, including speaker notes and audience versions Proven ability to turn technical capabilities into customer outcomes for C-level and business buyers Experience leading narrative updates for major launches on short timelines, through review and into the field Experience building a customer-insight loop (win/loss, call recordings, briefings, usage data) and changing the story because of it Experience measuring narrative use and impact, and reporting it to leadership Experience aligning Product Marketing, Brand, Design, and Communications

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/gtm-narrative-lead-at-anthropic-ddc9a2

Source: https://jobsbylevel.com/jobs/gtm-narrative-lead-at-anthropic-ddc9a2

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