# Head - Marketing at Apparel Group

Apparel Group is hiring a Head - Marketing in Dubai, United Arab Emirates. Level rates it Little AI ●○○○; you can [apply on Apparel Group](https://jobsbylevel.com/go/24d1b974-d50a-4d13-8b66-497c3d16e4ff?utm_medium=ai-agent).

AI Level 1, AI centrality 0 out of 100. Dubai, United Arab Emirates.

## Details

- Company: [Apparel Group](https://jobsbylevel.com/companies/apparel-group)
- AI level: AI Level 1 (score 0 out of 100)
- Location: Dubai, United Arab Emirates
- Posted: November 3, 2026
- Apply: https://jobsbylevel.com/go/24d1b974-d50a-4d13-8b66-497c3d16e4ff?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=head-marketing-at-apparel-group-eea153

## Prepare for this job

The job page lists 5 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/head-marketing-at-apparel-group-eea153

## Description

Job Purpose: Responsible for defining and executing the full marketing vision across the real estate business, spanning brand positioning, project launches, digital performance, PR, and broker engagement. The role leads a marketing team to deliver campaigns that generate qualified leads, accelerate conversions, and build lasting brand equity. Every initiative must contribute measurably to revenue and market leadership. How you will make an impact (Key responsibilities): 1. Brand Strategy & Project Launches • Define and execute the overall brand strategy, ensuring consistent positioning that establishes the company as a tier-1 developer. • Lead end-to-end marketing for all project launches, from naming and branding through to events, collateral, and post-launch campaigns. • Develop and manage high-profile launch events, investor gatherings, and experiential activations that reinforce brand prestige and accelerate sales. • Oversee the creation of all project assets including brochures, renders, outdoor media, and digital content to ensure premium brand presentation. • Identify brand elevation opportunities through celebrity partnerships, ambassador campaigns, and strategic co-branding initiatives. 2. Integrated Campaigns & Media • Direct 360-degree campaigns across digital, OOH, TV, print, social, influencer, and PR channels to maximise brand reach and investor engagement. • Lead media planning and buying, ensuring optimal channel mix and strong return on marketing investment across all campaigns. • Oversee all creative output, ensuring visual communications and brand messaging resonate with target audiences including HNWIs and investors. • Champion innovative marketing approaches, including experiential and event-led activations, to differentiate the brand in a competitive market. • Evaluate campaign performance and implement continuous optimisation strategies to improve lead quality, conversion rates, and cost efficiency. 3. Digital Marketing, CRM & Lead Generation • Lead digital marketing strategy across SEO, SEM, social media, content, email, and performance channels to grow qualified lead pipelines. • Oversee CRM integration with lead generation channels, ensuring seamless tracking, lead qualification, and conversion optimisation. • Drive continuous improvement of digital platforms including the company website, apps, and WhatsApp engagement tools to enhance the customer journey. • Monitor digital KPIs including cost per lead, cost per sale, and conversion ratios, delivering data-driven recommendations to improve performance. • Develop ESG and sustainability-focused marketing narratives that strengthen investor confidence and brand credibility. 4. Broker Engagement, PR & Partnerships • Design and manage broker incentive and activation programmes to drive external sales channel performance and expand market reach. • Build and maintain strategic media partnerships, thought leadership platforms, and PR channels to strengthen the brand's public voice. • Lead investor communication and reputation management across all key touchpoints, ensuring consistent and credible messaging. • Establish and manage relationships with branding, PR, digital, and creative agencies to deliver high-quality, on-brand outputs. 5. Leadership, Budget & Commercial Performance • Lead, mentor, and develop the marketing team, fostering a high-performance culture of creativity, accountability, and commercial focus. • Own the annual marketing budget, ensuring disciplined allocation, cost efficiency, and measurable return on investment across all programmes. • Define marketing KPIs and reporting frameworks to track brand performance, lead generation, sales contribution, and campaign effectiveness. • Collaborate closely with Sales, Commercial, and Operations teams to align marketing activity with project pipelines and revenue targets. • Streamline marketing operations and launch processes to improve speed to market without compromising quality or brand

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/head-marketing-at-apparel-group-eea153

Source: https://jobsbylevel.com/jobs/head-marketing-at-apparel-group-eea153

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