# Head of Consumer Connections & Planning, CCV at Diageo

Diageo is hiring a Head of Consumer Connections & Planning, CCV. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/00bf852e-bd88-4e7a-8c7e-5406e0708019?utm_medium=ai-agent).

AI Level 1, AI centrality 31 out of 100. Panama City, Panama.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 31 out of 100)
- Location: Panama City, Panama
- Posted: October 16, 2026
- Apply: https://jobsbylevel.com/go/00bf852e-bd88-4e7a-8c7e-5406e0708019?utm_medium=ai-agent

## Description

Job Description : About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. About the function: Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. About the role: Purpose of the Role Lead the Consumer & Shopper Insights function for the market, ensuring consumer, shopper, customer and channel understanding drives category growth, activation excellence and commercial performance. Act as a strategic partner and trusted advisor to the Category & Brand Director, contributing to key planning processes such as Integrated Business Planning (IBP) and Annual Strategy Conference (ASC), while ensuring insight is translated into clear business actions and growth opportunities. Drives marketing effectiveness and develops long-term category value while maximizing return on investment. Establishes clear consumer & shopper insights together with competiive intelligence to imput into functional strategy & execution team to maximize market share gain, resource allocation, execution plans and converstion at the point of sales. Market Context Caribbean, Central America, and Venezuela market (CCV) is a very dynamic market with a large geographical footprint (38 countries) that operates mostly under a distributor based RTC model. CCV office hub is in Panama, with dedicated teams located in Dominican Republic & Venezuela. CCV is a Diageo business unit where Scotch category accounts for 70% of sales, predominantly playing in the Premium and Super Premium segments. Diageo share of market in Scotch varies from 45% to 75% across the region – making us the number one player within CCV. Functional & Leadership Responsibilities Best in market Competitive advantage insights (industry, consumer, and shopper) Champion consumer-centric thinking by ensuring all brand strategies are rooted in deep consumer, shopper and cultural insight building competencies against the competition. Inputs into the LAC long-term Category growth strategy, identifying opportunities to accelerate premiumization, recruitment and value growth across CCV. Improve marketing effectiveness through robust measurement and learning plan. In Market Learning Plan Contribute to Share and Brand Performance narrative Executes Consumer & Shopper Insights Generation & Capabilities for the organization This Role has 5 direct reports (3 Direct & 2 Indirect). Key Outputs / Deliverables ASC Market Strategy rooted on best in class insights Market Business Plan by key brand (rooted on best in class consumer, shopper, industry insights) P&L and Market Share gain with clear ROI by discipline Best in class Insights Capabilities across the organization Experience and Required Qualifications 12+ years of experience in Consumer & Market Insights either in FMCG companies or agencies. Expertise in leveraging deep understanding of consumer & shopper behavior, market & channel dynamics, and emerging trends to drive brand growth and developing innovation.

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/head-of-consumer-connections-planning-ccv-at-diageo-eeb3a5

Source: https://jobsbylevel.com/jobs/head-of-consumer-connections-planning-ccv-at-diageo-eeb3a5

## Cite this page

Level. https://jobsbylevel.com/jobs/head-of-consumer-connections-planning-ccv-at-diageo-eeb3a5.

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