# Head of Debit and Everyday Purchases at Wells Fargo

Wells Fargo is hiring a Head of Debit and Everyday Purchases in San Francisco, United States. Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/1230309a-9ff9-4c5a-95a3-34fca09377a9?utm_medium=ai-agent).

AI Level 1, AI centrality 36 out of 100. SAN FRANCISCO, CA.

## Details

- Company: [Wells Fargo](https://jobsbylevel.com/companies/wells-fargo)
- AI level: AI Level 1 (score 36 out of 100)
- Location: SAN FRANCISCO, CA
- Posted: October 15, 2026
- Apply: https://jobsbylevel.com/go/1230309a-9ff9-4c5a-95a3-34fca09377a9?utm_medium=ai-agent

## Description

Wells Fargo Consumer Banking & Lending Wells Fargo Consumer Banking and Lending (CBL) serves customers across the country through online and digital channels, numerous retail branches, ATMs, and customer service centers. CBL is focused on innovating and transforming our business with customers at the center, better enabling them to engage with us how, when, and wherever they choose through a broad suite of financial products and services. The Role The Head of Debit and Everyday Purchases is a senior executive responsible for defining and executing the strategic vision, product strategy, customer experience, and financial performance of the organization's debit card and everyday payments portfolio. This leader oversees the end-to-end ecosystem for debit cards, digital wallets, person-to-person (P2P) payments, contactless payments, tokenization solutions, rewards, and emerging payment capabilities. This executive drives innovation, customer engagement, revenue growth, risk management, and operational excellence while strengthening primary banking relationships and increasing customer spending activity. The role partners closely with leaders across Consumer Banking, Payments, Deposits, Digital, Technology, Fraud, Risk, Operations, Marketing, and Finance to deliver differentiated customer experiences and sustainable business growth. Key Responsibilities Strategy & Business Leadership Define and execute the long-term strategy for debit and everyday payment products and experiences. Develop growth strategies that increase customer engagement, card activation, spending, and primary banking relationships. Lead portfolio performance, including revenue growth, profitability, customer acquisition, retention, and market share. Identify emerging market opportunities and industry trends to drive innovation and competitive differentiation. Serve as a key strategic leader within the Money Movement organization. Product Management & Innovation Own the end-to-end product lifecycle for debit cards, digital wallets, P2P payments, contactless payments, tokenization solutions, and emerging payment products. Develop and execute product roadmaps aligned with customer needs, business objectives, and technology modernization priorities. Oversee product design, pricing strategies, benefits, rewards programs, and feature enhancements. Drive customer-centric innovation informed by customer insights, data analytics, market research, and competitive intelligence. Prioritize and manage a portfolio of strategic investments and modernization initiatives. Customer Experience & Engagement Create seamless and engaging payment experiences across physical, digital, and mobile channels. Lead strategies that increase customer adoption, usage, loyalty, and satisfaction. Drive enhancements to customer onboarding, activation, servicing, and engagement journeys. Partner with Marketing and Digital teams to improve customer awareness, adoption, and engagement. Develop programs that deepen customer relationships and encourage everyday payment behaviors. Digital Payments & Emerging Capabilities Lead the strategy and execution of digital wallet integrations and payment innovations. Drive adoption of contactless, tokenized, and mobile payment capabilities. Evaluate emerging technologies and trends across the payments ecosystem. Partner with technology teams to modernize platforms and improve speed to market. Ensure the organization maintains a competitive and differentiated payments offering. Required Qualifications: 10+ years of Product Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education 6+ years of Management experience Desired Qualifications: Experience within financial services, payments, treasury management, commercial banking, or fintech organizations. Expertise in customer journey design, engagement frameworks, behavioral analytics, and customer lifecycle management.

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/head-of-debit-and-everyday-purchases-at-wells-fargo-ffcfdf

Source: https://jobsbylevel.com/jobs/head-of-debit-and-everyday-purchases-at-wells-fargo-ffcfdf

## Cite this page

Level. https://jobsbylevel.com/jobs/head-of-debit-and-everyday-purchases-at-wells-fargo-ffcfdf.

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