# Head of Marketing, APJ at Exa

Exa is hiring a Head of Marketing, APJ in Sydney, Australia. It pays AUD 190k-AUD 300k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/6774f3da-17cb-4e41-9068-924e94a6060c).

AI Level 1, AI centrality 30 out of 100. Sydney.

## Details

- Company: [Exa](https://jobsbylevel.com/companies/exa)
- AI level: AI Level 1 (score 30 out of 100)
- Location: Sydney
- Salary: AUD 190k-AUD 300k
- Posted: October 7, 2026
- Apply: https://jobsbylevel.com/go/6774f3da-17cb-4e41-9068-924e94a6060c

## Description

About Exa We raised a $250M Series C to build the search engine for AIs. Led by a16z, with existing investors Benchmark, Lightspeed, and YC doubling down, the round brings Exa's valuation to $2.2 billion. Exa is building a search engine for the AI era. Our Search API currently powers Agents, Fortune 500s and AI labs as we transform an industry that hasn't been disrupted since the 90s. We're a largely SF-based team of ~100 from Harvard, MIT, Meta, Google Research, ex-founders & dropouts alike. We are rapidly building the most intelligent search engine in history. We're high agency, low-ego, and united by the feeling that this is one of the last problems worth getting right. We are looking for a Head of Marketing, APJ based in Sydney to lead Exa's marketing across Asia Pacific and Japan. About the Role This is Exa's first senior marketing leader outside the United States. You will set the marketing strategy for Asia Pacific and Japan and run it as a commercial function, tied to the region's pipeline number. APJ is many markets with different buyers, languages, and routes to market. Deciding which ones matter first, and how Exa wins in each, is the core of the job. Sales coverage is coming online across ANZ, Southeast Asia, and India, with a partner-led motion in Japan. You will be the marketing counterpart: deciding where to invest, which motions to run in which markets, and how a fast-moving American AI infrastructure company earns credibility with buyers in Sydney, Tokyo, Singapore, and Bengaluru. This is a player-coach role. You will write the regional plan and then help execute it yourself, from shaping a campaign and adapting the message to hosting an executive dinner and sitting in pipeline reviews with Sales. You start as a team of one, with meaningful budget for field events, conferences, and developer events. We expect your first hire, an early-career field events marketer, to join within months, with more headcount as growth justifies. Exa's buyers are technical, and much of our growth starts with developers who sign up and build before anyone talks to Sales. The right person understands both product-led growth with developers and account-based programs for enterprise buyers. You will work closely with Sales, Product, and Marketing to keep all of it pointed at the same priorities. This is an AI-first role at an AI-first company. Account research, localization, campaign analysis, and reporting should be workflows you build, since one person covering a dozen markets only works if the work is automated. This role is based in-person in Sydney, with regular travel across APJ and periodic trips to our San Francisco HQ. What You'll Own APJ marketing strategy Own the regional marketing plan. Translate Exa's global priorities into a plan for APJ, prioritize markets by opportunity and sales coverage, and decide where to invest across markets and programs. Own the APJ marketing budget, which centers on field events, conferences, developer events, and selective local sponsorships (including developer creators and communities). Success is measured by revenue growth. Go-to-market by market Build a go-to-market approach for priority markets across ANZ, Japan, Southeast Asia, and India. The right motion differs by market (direct, partner-led, or channel-based), and some markets should wait until product-led signal justifies the spend. Pipeline and demand Own APJ pipeline targets. Build the programs that create qualified opportunities and move them through the cycle: account-based campaigns, executive dinners, a small number of high-value trade shows, reactivation of any stalled pipeline, and webinars or localized content. Use pipeline and conversion data to shift investment toward what works. Success is measured by pipeline and by cost per opportunity. Sales partnership Be the marketing partner to APJ Sales, SDRs, and regional partners. Align on ICP, target accounts, campaign priorities, lead routing, and follow-up, and run a regular

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/head-of-marketing-apj-at-exa-155d98

Source: https://jobsbylevel.com/jobs/head-of-marketing-apj-at-exa-155d98

## Cite this page

Level. https://jobsbylevel.com/jobs/head-of-marketing-apj-at-exa-155d98.

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