# Head of Self-Service Enablement at Amazon

AI Level 1, AI centrality 27 out of 100. IT, MI, Milan.

## Details

- Company: [Amazon](https://jobsbylevel.com/companies/amazon)
- AI level: AI Level 1 (score 27 out of 100)
- Location: IT, MI, Milan
- Salary: €89k
- Posted: October 7, 2026
- Apply: https://jobsbylevel.com/go/a339201a-b487-40e3-87bd-bb0c4d60fcbf

## Description

EU New Seller Success (NSS) is looking for a Senior Manager, Product Management to lead EU Self-Service Enablement (SSE). SSE owns the growth of all EU Sellers without holistic Account Management: 95% of EU Sellers across EU10, who grow through self-service products and mass communication on Next Gen Selling (NGS), Seller Central, the Seller App, SPACE, Seller Assistant and Help Pages. You own the products, channels and intelligence that decide what each Seller is offered, when, on which surface, and whether to intervene at all, measured on Seller growth and engagement. As EU 3P focuses human Account Managers on high-potential Sellers, roughly 85% of new Sellers will grow through SSE. This role builds the AI-led service model that scales account management across the EU through recommendations, automation, one-click actions and conversational channels. You lead a team of product managers, marketing managers and business intelligence engineers in Luxembourg and India. Most of your roadmap ships on platforms owned by WW product teams (ISS, SPS, NGS), so you write the EU requirements, negotiate priority and hold partners to delivery. You represent EU in WW forums and set the bar for how Amazon serves self-service Sellers globally. Key job responsibilities * Own the EU SSE strategy, multi-year roadmap and operating plan, with goals on Seller growth, engagement, high-value action adoption and incremental GMS. * Build the intelligence layer with science and tech partners: next-best-action models, blocker detection and incentive programs that decide what to recommend, when, and whether to intervene. * Own channel activation: SPACE as the governed EU push layer (email, WhatsApp, SMS, push notifications) and NGS as the pull surface where Sellers discover and act, including the quality bar for every card and campaign. * Drive conversion through one-click actions, conversational and agentic AI channels, and human-in-the-loop consultations where confidence matters more than speed. * Own accuracy of EU 3P Seller content (Seller Assistant, Help Pages) and governance of operational communications to EU Sellers. * Run marketing productivity planning across HC and budget, and prove incrementality through holdouts before scaling. * Hire, develop and retain managers and individual contributors across two sites. * Represent EU in WW alignment on Seller definitions, NGS and Seller App roadmaps and incentives GTM. * Scale AI adoption across EU 3P through the AI incubator, external partnerships and leader training. About the team EU New Seller Success owns the Seller journey from first consideration through registration, verification, launch, first-year growth and ongoing engagement across the EU marketplaces. The org combines sales, marketing, product, BI and AI roles across 10 countries. High-potential Sellers get a managed program, with human Account Managers supported by agentic tools. All other Sellers grow through self-service, which SSE owns end to end. Basic qualifications - 8+ years of product or program management, product marketing, business development or technology experience - Experience managing managers and multi-disciplinary teams - Experience owning and driving roadmap strategy and definition - Experience delivering products end to end through engineering and science teams you do not directly manage - Bachelor's degree Preferred qualifications - MBA or Master's degree - Experience building personalization, recommendation or ML-driven products at scale - Experience leading lifecycle or CRM marketing across email, push and messaging channels - Experience with marketplace, seller-facing or B2B products - Experience shipping generative or agentic AI solutions in production - Experience leading teams across multiple countries and sites - Fluency in English and at least one additional EU language Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make

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Source: https://jobsbylevel.com/jobs/head-of-self-service-enablement-at-amazon-d4ce33

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