# Head of Sponsorships NYC at Wells Fargo

Wells Fargo is hiring a Head of Sponsorships NYC in New York, United States. Level rates it Little AI ●○○○; you can [apply on Wells Fargo](https://jobsbylevel.com/go/7c48791d-9603-4a08-8cda-2734f9ec0308?utm_medium=ai-agent).

AI Level 1, AI centrality 37 out of 100. NEW YORK, NY.

## Details

- Company: [Wells Fargo](https://jobsbylevel.com/companies/wells-fargo)
- AI level: AI Level 1 (score 37 out of 100)
- Location: NEW YORK, NY
- Posted: November 6, 2026
- Apply: https://jobsbylevel.com/go/7c48791d-9603-4a08-8cda-2734f9ec0308?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=head-of-sponsorships-nyc-at-wells-fargo-b9e760

## Description

About this role: Wells Fargo is seeking a Head of Sponsorships to define the future of how the company uses partnerships, sponsorships, and experiences to strengthen its brand, deepen stakeholder engagement, and advance business objectives. This executive will set the long-term vision and strategy for the function, assessing the current portfolio and defining a disciplined, portfolio-based approach focused on opportunities that can create meaningful value for the brand, clients, communities, and the business. A central part of the mandate will be developing the strategic and investment case for the next generation of partnerships and sponsorships, connecting those investments directly to brand positioning, line-of-business priorities, and long-term reputation and business goals. As a trusted advisor to the Head of Brand, Sponsorships & Integrated Marketing, the Head of Sponsorships will guide investment decisions, evaluate emerging opportunities, and establish the strategy, operating model, governance, and measurement necessary to build a best-in-class function. The role has end-to-end accountability for partnership and sponsorship strategy , portfolio development , selection , management , measurement , and operations , with integrated activation across the enterprise. This role will also shape how the investment model evolves over time. Success requires a strategic marketer and business-case builder with deep sponsorship expertise who can balance innovation and brand ambition with operational rigor, measurable business impact, and reputational stewardship across a complex enterprise. Responsibilities Strategy & Business Case • Assess the current sponsorship landscape: assets, investment, performance, audience reach and competitive positioning. • Build a multi-year partnership strategy that ties into Wells Fargo's evolving brand platform, line of business growth priorities and reputation goals. • Develop the business case for future investment, including scenarios, tradeoffs, expected returns and phasing, and take it through executive decision-making. • Set the criteria for which partnerships we pursue, renew or exit: strategic fit, brand role, audience, business impact, risk and cost. • Track how competitors and the wider market use sponsorships and bring a clear point of view on emerging models such as content, community, culture and sport. Activation & Enterprise Integration • Work with Brand, Marketing, Communications and lines of business so partnerships become a real expression of the brand. • Shape activation principles in partnership with brand marketing team to optimize sponsorships across owned, earned, paid and experiential channels, including maximizing ways in which sponsorships, hospitality and client experiences support clear business goals. • Find ways for sponsorships to support line of business goals such as client acquisition, deepening relationships, talent and community impact. Measurement & Value • Design a measurement framework that links partnership investment to brand health, engagement, stakeholder value and business results. • Create the fact-base and benchmarks that inform future investment decisions. Executive Advisory • Act as the company's expert advisor on sponsorships for senior leadership, framing tradeoffs and recommendations clearly. Operating Model & Capability Building • Design the future operating model, including governance, planning cadence, agency support and a center of excellence role for the enterprise, in step with the approved strategy. • Build the team and capabilities needed to deliver the strategy as it's approved, alongside current team and resources. Required Qualifications: 10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education 6+ years of Management experience

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/head-of-sponsorships-nyc-at-wells-fargo-b9e760

Source: https://jobsbylevel.com/jobs/head-of-sponsorships-nyc-at-wells-fargo-b9e760

## Cite this page

Level. https://jobsbylevel.com/jobs/head-of-sponsorships-nyc-at-wells-fargo-b9e760.

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