# IMC & Social Manager at Philips

Philips is hiring an IMC & Social Manager in Shanghai, China. Level rates it Little AI ●○○○; you can [apply on Philips](https://jobsbylevel.com/go/6134e32d-d225-45c6-8a7b-dd1c691738bd?utm_medium=ai-agent).

AI Level 1, AI centrality 22 out of 100. Shanghai.

## Details

- Company: [Philips](https://jobsbylevel.com/companies/philips)
- AI level: AI Level 1 (score 22 out of 100)
- Location: Shanghai
- Posted: November 2, 2026
- Apply: https://jobsbylevel.com/go/6134e32d-d225-45c6-8a7b-dd1c691738bd?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=imc-social-manager-at-philips-df16ae

## Description

Job Title IMC & Social Manager Job Description Job Responsibilities: · Lead IMC planning for key commercial moments, including 520/618, Qixi and Double 11 etc, aligning social, media, PR, CRM/DTC, e-commerce and commercial teams around one consumer story and clear role by channel.as well as drive impactful social buzz and earned media · Build the Douyin social commerce growth model across audience, content, product and conversion; establish an always-on test-and-learn mechanism rather than treating Douyin as a campaign-only media channel. · Drive Douyin audience progression and new-buyer recruitment, with clear interventions from A3 audience growth to A4 conversion. · Own MG (Shaving category) owned social planning and execution, translating category strategy, consumer needs and business priorities to produce high-quality, impactful content—driving social buzz, impressions, engagement, and follower growth. · Explore AI-enabled social innovation where it improves insight generation, content development, testing speed or decision quality, while maintaining brand and compliance standards. · Lead agency briefing, operating cadence and work-quality improvement for the assigned scope; contribute to the wider agency model revamp. · Monitor emerging trends on social platforms and optimize content in real time to maximize exposure and engagement. Experience & Capabilities · Bachelor’s degree or above. · At least 5 years of relevant experience in integrated marketing, social, digital marketing, brand marketing or e-commerce marketing proven ownership of complex campaigns or channel ecosystems is required. · Strong consumer insight and business acumen, with the ability to translate category and commercial priorities into communication and activation plans. · Hands-on understanding of China’s social and content ecosystem, especially on Douyin, RED and WeChat. · Very familiar with the audience preferences and engagement tactics of major social platforms, as well as contemporary youth culture and trending topics. · Proven cross-functional project leadership and agency management capability, including briefing, prioritization, quality control and performance review. · Strong analytical skills; able to use platform, content, search, audience and conversion signals to make decisions and optimize investment. · Ability to work independently in a fast-moving environment and communicate clearly in both Chinese and English. Preferred Experience · Direct experience in Douyin ecosystem and social commerce operations. · Experience leading major IMC or integrated campaigns involving e-commerce and brand teams. · Experience in consumer health, personal care, beauty, FMCG, consumer electronics or another high-engagement consumer category. · Brand experience is required; agency experience or media platform experience in social media management or personal experience in building social media accounts is a plus. Leadership Behaviors & Skills · Consumer and business first: starts from consumer needs and business diagnosis, not channel activity. · Ownership with judgment: makes clear choices, prioritizes resources and escalates risks early. · Influence without authority: aligns category, commercial and functional stakeholders around one plan. · Test, learn and scale: converts campaign and platform learning into repeatable operating mechanisms. · Clear communication: communicates recommendations, trade-offs, actions, owners and expected impact with simplicity. · Entrepreneurial mindset, results-driven, with strong analytical and decision-making capabilities. · Excellent written and verbal communication skills in both English and Chinese. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. About Philips Are you ready to do the work of your life to help the lives of others? Learn more about our business , discover our rich and exciting history and learn more

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/imc-social-manager-at-philips-df16ae

Source: https://jobsbylevel.com/jobs/imc-social-manager-at-philips-df16ae

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Level. https://jobsbylevel.com/jobs/imc-social-manager-at-philips-df16ae.

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