# Lead Designer, Brand at Lucid Motors

Lucid Motors is hiring a Lead Designer, Brand. It pays $124k-$170k a year and Level rates it Little AI ●○○○; you can [apply on Lucid Motors](https://jobsbylevel.com/go/4c0922cf-27b8-43f5-9ef2-f50d5a830108?utm_medium=ai-agent).

AI Level 1, AI centrality 37 out of 100. Newark, CA.

## Details

- Company: [Lucid Motors](https://jobsbylevel.com/companies/lucid-motors)
- AI level: AI Level 1 (score 37 out of 100)
- Location: Newark, CA
- Salary: $124k-$170k
- Posted: October 23, 2026
- Apply: https://jobsbylevel.com/go/4c0922cf-27b8-43f5-9ef2-f50d5a830108?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=lead-designer-brand-at-lucid-motors-a97fb6

## Description

About Lucid At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience. We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility. Role Summary We're looking for a Lead Designer who combines strong visual craft with exceptional creative instincts. This is a hands-on role for someone who can contribute to design direction and creative concept development, executing compelling creative work across a wide range of brand assets, including digital and physical surfaces. The ideal candidate has experience in-house within a brand, creative, or design studio environment. They understand how to build a brand — translating positioning into culturally-relevant visual worlds, graphics, and collateral through distinctive visual systems, guidelines, and strong art direction. They are equally comfortable from initial concept through final design execution. Key Responsibilities Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs Art direct photography, motion, illustration, and content programs to ensure a cohesive and elevated brand expression Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process Help evolve and maintain brand guidelines, visual systems, and creative standards Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives Present and communicate creative ideas with clarity and confidence Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building Minimum Qualifications 8-10 years of experience in brand design, art direction, visual design, and creative development Strong portfolio demonstrating concept-driven work and exceptional visual execution Experience working in-house with a brand, plus experience at a creative agency, brand studio, or design consultancy Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences Strong understanding of branding, visual identity systems, typography, layout, composition, color, and storytelling Demonstrated ability to move from insight and concept through final execution Proficiency in Figma and Adobe Creative Suite Strong competency within AI workflows that optimize creative development and brand/design management across an organization Strong communication, collaboration, and presentation skills Ability to manage multiple projects and thrive in a fast-paced creative environment Preferred Qualifications Thinks conceptually before designing Has a refined visual point of view and a passion for brand building Understands how imagery, motion, typography, and storytelling work together

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/lead-designer-brand-at-lucid-motors-a97fb6

Source: https://jobsbylevel.com/jobs/lead-designer-brand-at-lucid-motors-a97fb6

## Cite this page

Level. https://jobsbylevel.com/jobs/lead-designer-brand-at-lucid-motors-a97fb6.

Get job alerts: https://jobsbylevel.com/newsletter