# Lead Web Designer at Persona

Persona is hiring a Lead Web Designer for a remote role open to applicants in United States. It pays $150k-$200k a year and Level rates it Uses AI ●●○○; you can [apply on Persona](https://jobsbylevel.com/go/4655ea65-6c99-4d20-879f-e9f7f6f23f28?utm_medium=ai-agent).

AI Level 2, AI centrality 40 out of 100. Remote (San Francisco).

## Details

- Company: [Persona](https://jobsbylevel.com/companies/persona)
- AI level: AI Level 2 (score 40 out of 100)
- Location: Remote (San Francisco)
- Salary: $150k-$200k
- Posted: August 17, 2026
- Apply: https://jobsbylevel.com/go/4655ea65-6c99-4d20-879f-e9f7f6f23f28?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=lead-web-designer-at-persona-691c12

## Prepare for this job

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## Description

About Persona Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly. We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live. We’re growing rapidly and looking for exceptional people to join us! About the role As a Lead Web Designer at Persona, you'll join our growing Brand Studio to help define and build our website and other consumer-facing digital experiences. With a primary focus on our marketing website, you'll lead design exploration and set the bar for thoughtful, exceptionally crafted work. This is a lead role, so you should feel comfortable taking the initiative to jump right in, facilitate cross-functional conversations and alignment and develop/presenting ideas. You'll need a strong understanding of how to build and scale design systems, plus the drive to keep pushing the work forward in an always-evolving space. This role requires close collaboration across teams and the ability to manage projects of varying scope and complexity cross-functionally. With a rebrand just underway, this is a rare opportunity to help shape our visual system at a foundational moment and make a real impact. What you'll do at Persona Design and deliver category-defining digital experiences across our marketing website and other interactive touchpoints (event activations, micro-sites, digital collateral) Lead the redesign of our upcoming marketing website, from strategic alignment and scoping through design, implementation, and stewardship Partner with the web team on day-to-day site needs, enabling the marketing team to keep iterating and building for today's needs Champion a new era of design and build processes, partnering closely with engineering and using the latest prototyping and AI tools to bring ideas to life beyond the brief Help build a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders Develop a deep understanding of Persona's brand and play a defining role in where it goes next What you'll bring to Persona A standout interactive portfolio reflecting a passion for narrative, craft, and technology, grounded in a clear understanding of the audience 10+ years of experience in agency or in-house environments, with a clear focus on website design and digital experiences Strong UX instincts and the ability to translate principles into intuitive, empathetic user experiences A drive to build cohesive visual systems, backed by an understanding of what it takes to build, deploy, and maintain a website and other digital-first experiences A "design and build" instinct, paired with real excitement and curiosity about what new tools unlock; deeper exploration, higher fidelity, and sometimes almost implementation-ready experiences The ability to self-direct across multiple workstreams in a fast-moving environment, with the communication skills to keep cross-functional and executive stakeholders aligned Fluency in industry-standard tools and the ability to produce production-ready files. We work in Adobe Creative Cloud and Figma, and embrace AI tools like Cursor and Claude to bring work to life with craft and speed. Experience with code-based animation and emerging technologies is a strong plus Benefits and Perks For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a

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