# Lifecycle Marketing Manager at DEPT

DEPT is hiring a Lifecycle Marketing Manager in London, United Kingdom. Level rates it Little AI ●○○○; you can [apply on DEPT](https://jobsbylevel.com/go/8db1b64d-2cf4-4e06-bad3-3367d742e8a5?utm_medium=ai-agent).

AI Level 1, AI centrality 33 out of 100. London.

## Details

- Company: [DEPT](https://jobsbylevel.com/companies/dept)
- AI level: AI Level 1 (score 33 out of 100)
- Location: London
- Posted: October 27, 2026
- Apply: https://jobsbylevel.com/go/8db1b64d-2cf4-4e06-bad3-3367d742e8a5?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=lifecycle-marketing-manager-at-dept-70d19e

## Description

Lifecycle Marketing Manager London, hybrid 6 month FTC DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE The Lifecycle Marketing Manager will play a central role in the Customers Direct-to-Fan digital strategy, owning the end-to-end fan lifecycle that converts anonymous and casual fans into known, registered and highly engaged fans. This role will define the lifecycle and every journey within it, bring together compelling content (copy and imagery), and set the programme up to run within the Customer environment, across both Adobe and Pulselive (Beyond) properties. The role will coordinate activity across the Customer organisation in a matrix, liaising with others as needed, including Marketing, Content, Data, Product and Technology teams, Adobe Professional Services, Two Circles and Pulselive. Day to day, the role works alongside the customers Digital Marketing team, with a weekly progress report to the Head of Digital Marketing and a monthly update to the Director of Digital Media. WHAT YOU’LL DO 1. Lifecycle Strategy & Journey Design Define the lifecycle stages, entry and exit criteria, triggers, frequency and suppression rules; Design and document the lifecycle journeys, including welcome and onboarding, registration and conversion, engagement and habit-building, matchday and moment-based, FPL season-cycle, re-engagement and win-back; Plan delivery in phases, starting with the highest-priority journeys and building towards a complete end-to-end lifecycle; Document how the current flows work today and identify gaps, so everyone shares one clear picture of the lifecycle. 2. Specification & Delivery Translate each journey into a clear, agreed specification (journey map, segments, content requirements, landing points and success measures); Brief and coordinate Adobe Professional Services, Two Circles, Pulselive (Beyond) and Customer technology teams to configure, test and launch journeys in Adobe Journey Optimizer and across Adobe and Pulselive (Beyond) properties; Hold delivery teams to account for the agreed scope, quality and timelines, and escalate risks and dependencies. 3. Data Collection & Enhancement Design journeys such as progressive profiling and preference capture that collect first-party data (favourite club and player, interests, language, region and engagement habits) in a way that feels valuable to the fan; Use behavioural and engagement signals to build a richer understanding of fan habits, and feed insight back into segmentation, content and the roadmap; Ensure consent, GDPR and PECR compliance in all data capture and communications, working with Customer data protection and legal teams. 4.Content & Creative Own the content plan for each journey, briefing, commissioning and approving on-brand copy and imagery; Plan for localisation and audience variants, and build modular content that can be reused across journeys. 5. Measurement, Testing & Optimisation Define the KPI framework and tracking plan for every journey before go-live, and deliver against the agreed KPIs; Build dashboards and reporting in Customer Journey Analytics and Adobe Analytics, and report progress to Customer and Adobe stakeholders; Coordinate and run A/B and multivariate testing as standard practice, and continuously optimise journey performance. 6. Collaboration & Ways of Working Work day to day alongside the Customer Digital Marketing team, coordinating activity across Marketing, Content, Data, Product and Technology teams and liaising with others as needed; Provide a weekly progress report to the Head of Digital

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/lifecycle-marketing-manager-at-dept-70d19e

Source: https://jobsbylevel.com/jobs/lifecycle-marketing-manager-at-dept-70d19e

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