# Manager, Consumer & Shopper Insights - Gin, Rum, Liqueurs & Non-Alc at Diageo

Diageo is hiring a Manager, Consumer & Shopper Insights - Gin, Rum, Liqueurs & Non-Alc. It pays $126k a year and Level rates it Little AI ●○○○; you can [apply on Level](https://jobsbylevel.com/go/70a09b2b-5c66-45b2-b621-9f50d01aa666?utm_medium=ai-agent).

AI Level 1, AI centrality 35 out of 100. 3 World Trade Center, NY.

## Details

- Company: [Diageo](https://jobsbylevel.com/companies/diageo)
- AI level: AI Level 1 (score 35 out of 100)
- Location: 3 World Trade Center, NY
- Salary: $126k
- Posted: October 13, 2026
- Apply: https://jobsbylevel.com/go/70a09b2b-5c66-45b2-b621-9f50d01aa666?utm_medium=ai-agent

## Description

Job Description : About Us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. About the Function Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. About this role We are seeking a curious, commercially minded and hands-on Consumer & Shopper Insights Manager to help our Gin, Rum, Liqueurs & Non-Alc brands connect with consumers and win with shoppers. This role connects why consumers choose our brands with how shoppers discover, evaluate and purchase them . Working across Marketing, Innovation, Shopper Marketing and Commercial teams, you will turn consumer and shopper understanding into actionable insights that strengthen our brands, improve the shopping experience and inform better marketing and retail activation. Key Responsibilities 1. Drive Consumer Understanding & Brand Growth Uncover actionable insights across consumer motivations, attitudes, occasions, behaviors and barriers to inform brand positioning, communications, innovation and activation. Mine consumer, cultural, competitive and category trends to identify opportunities to strengthen brand relevance, recruitment and consideration. Translate brand health, consumer research and market data into clear implications and recommendations for brand planning and performance. Partner with Marketing and Innovation teams to develop and evaluate consumer propositions, communications, packaging and activation programs on/off premise. 2. Build Shopper Understanding & Improve Conversion Build a deep understanding of shopper missions, decision-making, paths to purchase and purchase triggers across relevant retail channels. Understand how shoppers navigate Gin, Rum and Liqueurs and the influence of brand, price, format, packaging, promotion and competitive alternatives on choice. Diagnose our brands' strengths and weaknesses at the point of purchase, including visibility, findability, differentiation, packaging standout and competitive context. Identify opportunities to improve shopper consideration and conversion through shelf presence, merchandising and retail activation. Partner with Shopper Marketing and Commercial teams to test and optimize POS, displays and in-store messaging, translating shopper behavior into practical recommendations. 3. Deliver Best-in-Class Research & Actionable Insights Design, commission or execute DIY qualitative and quantitative consumer and shopper research to answer critical business questions. Apply the right methodology to the question, including consumer research, shopper surveys, shop-alongs, virtual shelf testing, packaging and messaging evaluation and path-to-purchase studies. Integrate primary research, syndicated data, shopper analytics and market intelligence to build a clear picture of opportunities and challenges. Manage research partners, budgets and timelines to deliver high-quality, actionable learning. Champion a test-and-learn mindset, challenging assumptions and continuously

The description is cut here. Read the full offer: https://jobsbylevel.com/jobs/manager-consumer-shopper-insights-gin-rum-liqueurs-non-alc-at-diageo-456c2f

Source: https://jobsbylevel.com/jobs/manager-consumer-shopper-insights-gin-rum-liqueurs-non-alc-at-diageo-456c2f

## Cite this page

Level. https://jobsbylevel.com/jobs/manager-consumer-shopper-insights-gin-rum-liqueurs-non-alc-at-diageo-456c2f.

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