# Manager, Personalisation Strategy at Nationwide

Nationwide is hiring a Manager, Personalisation Strategy. Level rates it Little AI ●○○○; you can [apply on Nationwide](https://jobsbylevel.com/go/4f0c1b78-a9aa-4e8d-abd2-9f61757c8783?utm_medium=ai-agent).

AI Level 1, AI centrality 10 out of 100. Remote (Swindon, United Kingdom).

## Details

- Company: [Nationwide](https://jobsbylevel.com/companies/nationwide)
- AI level: AI Level 1 (score 10 out of 100)
- Location: Remote (Swindon, United Kingdom)
- Posted: November 2, 2026
- Apply: https://jobsbylevel.com/go/4f0c1b78-a9aa-4e8d-abd2-9f61757c8783?utm_medium=ai-agent
- Free CV review for this job: https://jobsbylevel.com/cv-review?job=manager-personalisation-strategy-at-nationwide-f09b77

## Prepare for this job

The job page lists 4 likely interview questions for this offer, with a CV checklist: https://jobsbylevel.com/jobs/manager-personalisation-strategy-at-nationwide-f09b77

## Description

We’re transforming how we use personalisation to create more relevant, timely and valuable experiences for our customers, using data and insight to better understand what customers need and how we can help. As a Manager in our Personalisation Strategy team, you’ll play a leading role in shaping and delivering personalisation for our customers. You’ll turn our strategy into action, identifying opportunities to improve customer experiences and working across the business to bring them to life. You’ll help us extend personalisation beyond traditional marketing communications into digital, service and colleague-led experiences, ensuring we consider the whole customer journey and deliver measurable benefits for our customers and Nationwide This is an exciting role within our Personalisation team, helping to shape how Nationwide builds deeper relationships with customers through more relevant, timely and individually personalised experiences. Working within the Personalisation Strategy team, you’ll be responsible for translating our personalisation ambition into tangible customer experiences, with a particular focus on Business Banking. You’ll combine customer insight, data and performance with strategic thinking to identify where personalisation can make the biggest difference and work with teams across Nationwide to turn those opportunities into reality. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here . If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can. What you’ll be doing You’ll lead the development and delivery of key areas of our personalisation strategy, with a particular focus on creating better experiences for our Business Banking customers. You’ll use customer insight, data and performance to identify opportunities, shape priorities and continually improve the experiences we deliver. You’ll lead strategic initiatives from idea through to delivery, working with teams across the business to turn our ambition into tangible customer and business outcomes. You’ll also help expand personalisation beyond marketing communications, shaping how it comes to life across digital, service and colleague-led interactions. You’ll build strong relationships across Nationwide, influencing stakeholders and bringing people together around a clear direction and plan. About you As a minimum you’ll have: Demonstrable experience of planning and delivering 1:1 customer communications or personalised customer experiences across one or more channels, with evidence of measurable customer or business outcomes Demonstrable experience of using customer data, insight and performance measures to improve personalisation or customer communications, including using results to optimise future activity Proven ability to analyse and interpret complex data and insight, identify the key implications and use evidence to make or recommend clear decisions Demonstrable experience of translating strategy into clear priorities and delivery plans, leading complex initiatives through to implementation and measurable customer or business outcomes Proven experience of turning complex strategies, plans or performance information into clear recommendations for senior stakeholders, communicating effectively and influencing others to build alignment and enable decisions Demonstrable

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